WCMG


WCMG is a radio station broadcasting an urban adult contemporary format. Licensed to Latta, South Carolina, United States, the station is owned by Cumulus Media.
WWW Official Site𝕏 magic_943fm

History

WCMG went on the air as WATP-FM, the sister station to now-defunct WATP. Both stations were licensed to Marion, South Carolina. WATP played country music, while WATP-FM played beautiful music. As WKXS Kiss 94, the FM station played country music before a switch to CHR/Urban Contemporary in February 1988 under their new call letters WWPD ; the AM took over the WKXS letters and played oldies until having its license cancelled in 1997.
As WLXP, the station aired Christian country.
Later, WCMG was "Magic 94.3", playing urban adult contemporary music and featuring programming from ABC Radio.
On August 16, 2010, WCMG changed their format to active rock, branded as "94.3 The Dam".
On March 6, 2014, WCMG changed their format back to urban adult contemporary, branded as "Magic 94.3". The station changed at 9:43 a.m., after promoting for a few hours that "The MAGIC is coming back to the Pee Dee", and stunting with songs with the word "magic" in their names. The first song on the revived "Magic" was "Happy" by Pharrell Williams.