Vok Beverages


Vok Beverages is a drink manufacturer in South Australia.

Earlier history

Before the acquisition by Bickford's of the brandname, Vok was a brand of a range of liqueurs manufactured by Jan Vok, a Dutch company, popular in Papua pre-war. Immediately after WWII sixteen flavours, from Advocaat to White Curaçao were being imported into Australia, and distributed by Stephen King Pty Ltd of Sydney.
An early marketing exercise by the company was the "Vok Thousand", an award of £1000 to a Test cricketer, on the basis of points accumulated over the 1950–51 season. Len Hutton was the inaugural winner.
The company, which advertised prominently in the Dutch language Australia newspapers made the distinctive shape of its bottles a "selling point". The company was still advertising similar products in the "distinctive bottle" in November 1978.

Drinks