Vlad and Niki
Vlad and Niki is a YouTube channel featuring Russian–American siblings Vladislav "Vlad" Vashketov, Nikita Vashketov, Christian Vashketov, and Alice Vashketova. Sergey Vashketov and Victoria Vashketova, emigrated from Moscow, Russia and run 21 YouTube channels in 18 languages. The kids reside in Miami and occasionally in Dubai. Vlad & Niki is the 7th most-viewed and 5th most-subscribed in the world.
Parent career
Vlad and Niki's parents, Sergey and Victoria, each had different careers. Sergey worked in sales, while Victoria was a homemaker and a former gymnast.
History
Vlad and Nikita started their YouTube channel on April 23, 2018, prompting their father to quit his sales job to help with brands and licensing based on "Vlad Crazyshow". Their videos include roleplays, vlogging, and advertising. The channel signed a representation deal with Haven Global, an Australian-based licensing agency, to develop new content, consumer products, and licenses for mobile apps under their brand. They also signed a deal with Playmates Toys, a Hong Kong–based manufacturer, to produce toys under their brand. In 2019, the brothers were judged to be the YouTubers making the most money per video at an estimated US$312,000 per video. As of November 11, 2025, they had 147 million subscribers.