Vital Farms

Vital Farms, Inc. is an American egg and butter brand founded by Matt O'Hayer in 2007 and headquartered in Austin, Texas. Vital Farms sells in more than 23,500 stores across the country and accounts for approximately 3% of U.S. egg sales, reaching nearly $1 billion in annual revenue. In 2025, Vital Farms announced that it plans to grow its revenue to $2 billion by 2030.
Vital Farms partners with a network of more than 425 family-owned farms across the US. Vital Farms is a publicly-traded company on Nasdaq and a certified B Corporation.

History

Vital Farms was initially founded in 2007 by Matt O’Hayer in Austin, Texas. O'Hayer built the company with 20 hens in a 27-acre farm based on the philosophy of conscious capitalism. On July 31, 2020, the company went public in a $125 million IPO on NASDAQ under the ticker symbol VITL. Its largest shareholders are institutional investors.
Vital Farms specializes in providing ethically sourced eggs and butter by partnering directly with a network of family-owned farms.
Vital Farms added approximately 75 new farms during the third quarter of 2025, and its grower network increased to over 10 million hens.
In 2025 the company started construction on an egg washing and packing facility in Seymour, Indiana that is expected to generate $350 million in additional revenue by 2027.

Animal welfare

Vital Farms hens have outdoor access but are fed a conventional corn and soy diet.
In 2021 a consumer lawsuit brought by PETA and a few individual plaintiffs alleged that Vital Farms misled customers to believe its hens were treated more ethically than in reality. In 2022, a Texas judge decided that the lawsuit had merit.

Nutrition content

A third-party lab test found that linoleic acid made up roughly 23% of the fat in Vital Farms eggs, higher than in eggs of forage-raised hens.
Vital Farms faced consumer backlash over the feed practices and allegations of greenwashing.