Viaplay TV

Viaplay TV is a Dutch commercial sports television channel owned by Viaplay Group. The channel was launched on SBS9 on 5 April 2024. On 14 March 2025, it started broadcasting on its own position, and started a supplementary premium service.

History

On 2 April 2024, Viaplay Group announced a partnership with Talpa under which SBS9 was renamed Viaplay TV effective 5 April. The channel was used to cross-promote the Viaplay streaming service by featuring broadcasts of selected sports properties from the service, such as Formula One, PDC darts, and Premier League football.

On 14 March 2025, in anticipation for the start of the 2025 Formula One season, the channel split into 2, with the Viaplay TV name becoming a cable sports channel, while the former Viaplay TV channel position reverted back to SBS9. Viaplay TV also launched a premium channel, Viaplay TV+, initially available on ODIDO and DELTA, starting on the same day.