Britain in Bloom

RHS Britain in Bloom is the largest horticultural campaign in the United Kingdom. It was first held in 1964, initiated by the British Tourist Board based on the example set by Fleurissement de France, which since 1959 has promoted the annual Concours des villes et villages fleuris. It has been organised by the Royal Horticultural Society since 2002.
The competition is entered by the communities of towns, villages and cities. [|Different categories] exist for various sizes of settlements. Groups are assessed for their achievements in three core pillars: Horticultural Excellence; Environmental Responsibility; and Community Participation.
Over 1,600 communities around the UK enter each year, participating in their [|local region's] "in Bloom" campaign. From these regional competitions, roughly 80 communities are selected to enter the national Finals of RHS Britain in Bloom.
It is a popular campaign, estimated to involve more than 200,000 volunteers in cleaning up and greening up their local area.
Since 2002, the awards have been based on the Royal Horticultural Society's medal standards of Gold, Silver Gilt, Silver and Bronze; the winner is the settlement judged to have most successfully met the rigorous judging criteria. Judging at the regional stage takes place around June/ July; judging for the national stage takes place in August. The results for the UK Finals are announced in September/ October. The competition covers the UK, the Channel Islands and the Isle of Man.
Floral displays play an important part in the contest, but the "Bloom" title is now, perhaps, misleading: in recent years the competition has increasingly assessed how all sectors of the local community are managing their local environment.
In 2006, the RHS introduced the Neighbourhood Awards, a grassroots sister campaign to Bloom, supporting smaller, volunteer-led community groups focused on improving their immediate environment.

History

The history of the 'Bloom', as it is colloquially referred to, began in 1964 when Roy Hay MBE, a horticultural journalist, went on holiday to France during the Fleurissement de France and was enthralled by seeing the country "filled to overflowing with flowers, shrubs and trees all in full bloom". His enquiries revealed that President de Gaulle had given orders to brighten up the country and the French Tourist Authority had set up the Fleurissement de France in 1959. Hay was so impressed that he approached the British Tourist Authority, and he and Len Lickorish, then Director General of the BTA, set up a committee to run a British version, "Britain in Bloom". It was piloted by the British Tourist Authority in 1963, and went national in 1964.
Many organisations were invited to help, including: The Automobile Association; London Tourist Board; National Farmers' Union; London Parks; Institute of Parks and Recreation Administration; National Association of Rural Communities; Royal Horticultural Society; Royal Automobile Club; The Tourist Boards of England, Scotland and Wales; The National Federation of Women's Institutes; Civic Trust; Keep Britain Tidy Group; the Flowers and Plants Council; The Horticultural Trades Association; The British Hotels and Restaurants Association; The Society of Town Clerks; Townswomen's Guild and British Airways. Despite this impressive list, Roy Hay later reflected that the initial reaction of the horticultural trade and local authorities was lukewarm.
Nevertheless, regional committees were quickly formed, and in 1964 Bath became the first national winner. From 1964 to 1969 inclusive there was an overall national winner. From 1970, however, the competition was divided up into a range of categories, because of the difficulty of comparing settlements of different sizes fairly.
The British Tourist Authority managed the competition until 1983 when the Government Department sponsoring the BTA felt that it should relinquish the responsibility. The Tidy Britain Group took over; it already had a long association with the competition. To mark the changeover, 1983 was celebrated as "Beautiful Britain in Bloom Year". Sir Lawrie Barratt of Barratt Developments expressed his support to the Tidy Britain Group for the competition and provided sponsorship until 1989.
More categories and awards were added, in part reflecting a greater range of settlements, but also to recognise other elements of horticulture, including landscaping, and also to recognise the strenuous efforts to beautify the urban areas of the larger cities. McDonald's began sponsoring the competition from 1990, which led to focus on littering behaviour and the implementation of a Children's Painting Competition Calendar. In 2001, the event was organised jointly by EnCams and the Royal Horticultural Society, and from November 2001 the RHS took full control as the organising body of Britain in Bloom.

Year	Organising Body	Main Sponsor
1964 to 1982	British Tourist Authority	No main sponsor
1983 to 1989	Tidy Britain Group	Barratt Developments
1990 to TBC	Tidy Britain Group	McDonald's
2001	Tidy Britain Group & Royal Horticultural Society	TBC
2002 to 2003	Royal Horticultural Society	B&Q
2004 to 2006	Royal Horticultural Society	B&Q
2007 to 2009	Royal Horticultural Society	Shredded Wheat
2011 to 2011	Royal Horticultural Society	Anglian Windows
2012 -	Royal Horticultural Society	No main sponsor

In 2017, after winning Britain in Bloom Champion of Champions, Elswick admitted to having previously cheated in the competition three years earlier. The volunteers engaged a specialist company to design a display which came in ready assembled trays.
Paul Hayhurst, Chairman of Elswick Parish Council and Elswick in Bloom co-ordinator, said "This result is entirely down to the hard work of volunteers in Elswick who have transformed our village". The Parish Council accounts for 2017-18 contradict this statement though as they show the local lengthsman was paid £3,500 to plant summer plants.
In September 2025, Paul Hayhurst, who had remained as Elswick in Bloom co-ordinator, informed the public that Elswick would no longer be entering the competition. Paul Hayhurst stated that the chairman of North West in Bloom has been "quite rude" when he came to judge the village. Elswick were later withdrawn from the competition before the results were announced.

Structure

The competition currently has twelve entry categories, most of which are determined by population size. Within each category, similarly sized communities compete across a spectrum of horticultural endeavour, community participation and environmental responsibility, which includes dealing with issues of litter, graffiti and vandalism.

Category A
*Small Village
*Village
*Large Village
Category B
*Small Town
*Town
*Large Town
Category C
*Small City
*City
*Large City
Category D
*Urban Community
Category E
*Small Coastal
*Large Coastal
Judging

RHS Britain in Bloom encompasses [|18 Regions/ Nations].
Judging takes place over two years in two stages:

Regional competition: Entries are first submitted by voluntary local 'Bloom' Committees, depending upon the area, to Local Authorities, Town or Parish Councils. These communities take part in their regional competition, for example South West in Bloom. The local volunteers are colloquially known as "bloomers". Judging takes place in June/July, and winners are announced during local presentations between August and November.
UK-wide: After the judging of the regional stage, Committees representing their nation/region select entrants for the second UK-wide stage. To ensure that effort is sustained over time, this second stage of judging takes place in August the year after they qualify. Winners of the UK judging are announced at a prestigious ceremony in September/October.
National winners

2020 to 2022

2010 to 2019

2000 to 2009

1964 to 1999

Details to 1990 from Graham Ashworth CBE, Britain in Bloom, The Tidy Britain Group

KEY

Winner Known

Category Dormant

Category Not Created/No longer exists

Winner unknown/Not known if category exists

Subsequent competitions

From the winners and finalists of RHS Britain in Bloom, entries are picked to represent Britain in international competitions such as the Entente Florale.

Discretionary awards

The Britain in Bloom Horticulture Award / previously The Britain in Bloom Floral Award / The Asmer Trophy: Presented to the finalist that demonstrates the best horticultural displays throughout the entry.
The Environment Award / previously The Sustainable Landscaping Award / previously The Permanent Landscaping Award / Beautiful Britain Award/Landscape Development Trophy: Presented to the finalist that demonstrates innovative and high quality sustainable landscaping practices within their entry.
The Community Award : Presented to the finalist deemed to have best demonstrated that community involvement in their local "in Bloom" campaign is representative of all sectors of the community.
Community Champion Award / previously The Bob Hare Award : Presented to individuals who demonstrate exceptional commitment and dedication to the Britain in Bloom cause in their community.
Commercial Award / Gordon Ford Trophy: Presented to the finalist that demonstrates the best environmental and/or horticultural contribution from business / retail / corporate interests. Originally presented by Gordon Ford.
Pride of Place Award / previously Environmental Quality Award / Tidy Britain Group Trophy / Keep Britain Tidy Trophy / The Keep Britain Tidy Award: Presented to the finalist that best demonstrates duty and commitment to any one or more of the following: cleanliness, effective use of resources and maintenance of hard landscaping and street furniture.
Tourism Award: Presented to the finalist that demonstrates the most effective use of their local "in Bloom" initiatives as a means of encouraging and supporting tourism in their area.
Best Public Park Award: Given in Memory of David Welch. Presented to the park designed for horticultural excellence, giving delight to the visitor through appropriate planting, high standards of maintenance, including infrastructure, conserving wildlife, cleanliness and features of interest.
Conservation and Wildlife Award / previously The Going for Green Trophy: Presented to the finalist that best demonstrates commitment to sustainable development, including management of the flora and fauna in their local environment.
Outstanding Contribution / previously The Moran Memorial Award: Presented to an individual that judges consider to have made outstanding efforts towards the success and promotion of Britain in Bloom.
No longer awarded: Best Inner City / Barratt Inner City Trophy: for the best effort in inner city areas
Young People's Award : Presented to the finalist deemed to involve young people from across the community in the best way.
School Award: Presented to the school within a finalist community that demonstrates the best commitment to on-going environmental and horticultural initiatives.
Environmental Responsibility : Presented to the finalist that best demonstrated responsible management of resources within their entry.
RHS Britain in Bloom Heritage Award / previously Local Roots Award :Presented to the finalist that best demonstrated outstanding commitment to the ongoing care and development of their local heritage.