Keep Britain Tidy
Keep Britain Tidy is an independent environmental charity, campaigning to reduce litter, improve local places and prevent waste in England. It has offices in Wigan and London.
History
Keep Britain Tidy was originally set up by a conference of 26 organisations in 1955. The conference was initiated by the British Women's Institute after a resolution was passed at its 1954 AGM to start a national anti-litter campaign.In 1987, Keep Britain Tidy changed its name to Tidy Britain Group.
In 2002, following a merger with environmental awareness charity, Going for Green, the charity changed its name to ENCAMS – short for Environmental Campaigns.
In June 2009, the charity changed its name back to Keep Britain Tidy, introducing a new logo highlighting the IT within BRITAIN, reading "Keep It Tidy" as well as "Keep Britain Tidy". The "tidyman" logo is still used in public campaigns, alongside campaign straplines such as "Let's keep it tidy!" and "Help keep it tidy!"
Following a year-long strategic alliance, in 2011 Keep Britain Tidy merged with the environmental charity Waste Watch. Keep Britain Tidy became the trading name.