Synerise
Synerise is a Polish software development company headquartered in Kraków, Poland. It develops and licenses its namesake enterprise-class data platform based on business intelligence systems and artificial intelligence that analyzes and interprets behavioral data, and automates business processes.
Synerise’s other proprietary solutions include an AI algorithm for recommendation and event prediction systems, a foundation model for behavioral data, and a column-and-row database management system.
The company has also office in Warsaw. As of April 2024, the company’s value was estimated at US$120 million.
History
Origins
In July 2012, Miłosz Baluś, Krzysztof Kochmański, and Jarosław Królewski, colleagues from an interactive agency Eskadra in Kraków, set up their own software house Humanoit Group. The company created project management systems, applications for managing educational units, online survey, and social research tools, as well as HoReCa industry managers.Baluś, then a development director, is a geoinformatics graduate of the AGH University of Krakow. From 2007, he was a team leader, and later he managed the agency’s web-and-mobile branch. Kochmański is a graphic designer. Królewski, a UI/UX manager and front-end developer, and the president of the new company, is a sociologist, programmer, researcher, and lecturer at the AGH.
In 2013, Baluś, Kochmański, and Królewski were involved in creating an email marketing platform Freshmail. Humanoit Group focused on consumer insights.
Focus on big data and AI
On June 20, 2013, the Krakow Technology Park’s Seed Fund invested in Humanoit Group’s new business-intelligence and big data venture. A new company HG Intelligence was launched, with focus on a platform that supported and executed complex business operations of companies and corporations in their customer relationship management. In September 2013, HG Intelligence established its pivotal partnership with the footwear and fashion manufacturer Grupa Gino Rossi.In February 2014, the two companies launched a first retail initiative in Poland based on Bluetooth Low Energy – a business analytics tool that merged big data with machine learning mechanisms to optimize sales and marketing. The multi-channel business intelligence platform called “Synerise,” combined with beacons and a mobile app, would enable analysis of consumer behavior, determine their needs through mobile payments, marketing automation, and strengthen customer loyalty. With the iBeacon technology and connection to PoS systems, it integrated online and offline consumer activity data.
Increase in value
In December 2015, Microsoft included HG Intelligence to its startup-support program BizSpark that included a grant for consuming the cloud-computing power of Microsoft Azure. By then, the investment fund Satus Venture joined the Kraków Technology Park’s Seed Fund as investor in HG Intelligence. On July 1, 2016, HG Intelligence formally renamed itself after its platform, as Synerise.In September 2016, the company achieved a valuation of PLN 50 million, and raised capital in a private offering from angel investors to develop a new class of products, and introduce the platform to the segment of small and medium-sized enterprises. In January 2017, the Synerise platform became a fully commercial product, while being developed for the use in e-commerce, and to measure marketing effectiveness.
In June 2017, Satus Venture’s minority shares in Synerise became subject of a transaction with a 29-fold return on investment, and Synerise was recapitalized with PLN 16.4 million. The issue was used for developing algorithms of autonomous processes. In 2018, the company invested PLN 25 million in development of AI and automation solutions. In 2019, the company invested further PLN 35 million on research and development of autonomous processes algorithms.
Expanding the presence
During its first four years, Synerise has been recognized as one of the fastest growing companies in Poland, it achieved a valuation of US$85M. Throughout 2018, a breakthrough year for the company, Synerise and its AI business solutions achieved a threefold increase in its user base. According to Forbes, Synerise has been "one of the most promising technology companies in Poland," while the company's CEO Królewski was named "a visionary computer scientist," and "one of the most promising young Polish businessmen in the tech industry."As of January 2019, the company did not intend to tie up to an investor. It invested in intellectual property, new data storage systems, and expanding its AI specialty. In September 2018, for its “Chief Ideator,” the company enrolled economist Krzysztof Rybiński, former vice-president of the National Bank of Poland, and professor of data science at the Vistula University.
Synerise focused on AI and martech markets in the Americas, the Middle East, and APAC region including Malaysia and Singapore. As a technological partner of Microsoft, Synerise cooperated with its clients in Spain, Greece, and Vietnam. In February 2019, Synerise opened an office in Dubai. Since 2019, the company cooperates with Bank Pekao, as well as Ernst & Young, Bain & Company, and Integrated Solutions. In May 2019, the company opened an office in Madrid, starting implementations in Spain and Latin America.
In June 2019, Synerise joined European Institute of Innovation and Technology's seed accelerator program EIT Digital Accelerator. In February 2022, Synerise set a partnership with Ahmed bin Saeed Al Maktoum's Seed Group, to join a digital transformation of the United Arab Emirates. In May 2022, Synerise raised a $23 million funding round led by a technology investment fund Carpathian Partners. In December 2023, Simon Hay, formerly of Dunnhumby, was appointed as Synerise's executive chairman. On July 4, 2024, Synerise, announced the closing of a Series B+ funding round worth USD 8.5 million. The strategic investor was VTEX, joined by a group of well-known business angels, including Marcin Żukowski.
In November 2025, Synerise signed a €25 million venture debt agreement with the European Investment Bank under its 2025–2028 program TechEU, focused on developing next-generation AI-driven behavioral analysis technology.
Software and services
Data collection and analysis
Synerise’s platform AI Growth Cloud, developed at the end of 2015, is a business-intelligence ecosystem, enhanced by AI algorithms. It uses big data insights in business development, to help brands unify their data management, understand the behavior of customers, and better respond to their needs.The platform monitors and analyzes all the consumer's experiences with a given brand: the frequency of visits to stores and purchases, as well as every instance of interest in a product. The platform is integrated with the brand owner’s websites, systems and social networking sites. Whereas, Wi-Fi sensors create maps of consumer shopping paths, by measuring the time a consumer spent in a given store, and at which shelves he stopped by the longest. The analysis also takes into account external factors including the dollar exchange rate, and weather conditions.
Next, the platform analyzes shopping activities of smartphone owners in real time, by examining the speed of reaction to sales messages, as well as predicting consumer behavior and estimating their wealth level.
Use in practice
The obtained data on consumer behavior constitute up-to-date assistance in management of sales, pricing strategy, and product segmentation. The analysis of the collected transactional and behavioral data allows for individual scoring and segmentation of consumers, as well as automation of marketing activities and creation of personalized loyalty programs. As a result, the platform’s tools increase sales effectiveness and generate new revenue or savings.The platform's features are based on an AI-driven analysis combined with a semantic network, predictive analysis, machine learning, and marketing automation. For the needs of the platform, Synerise develops methods for processing large amounts of data on a global scale, with its own database engine in memory.
Synerise enables the integration of warehouse systems, product availability, loyalty programs and customer data from both systems to conduct marketing activities, as well as activity on websites and social media. It is also possible to create and develop loyalty programs that allow for effective transactions in stores by integrating with POS systems.
IT Infrastructure
The company develops proprietary AI technologies: data processing, a database system, and an open platform. As an all-in-one ecosystem, the Synerise platform processes billions of user data events in real-time, across multiple channels, which allows for the creation of personalized customer shopping paths, and comprehensive customer relationship management. Until June 2018, the Synerise platform had analyzed for its customers over 4 billion purchase transactions, with a value of almost 10 billion Euro per month, and it’s capable of processing 100 thousands of simultaneous requests per second, for personalized content based on deep, dynamic segmentation all over the world. The company has in its systems transaction data and behavioral data on the subject of nearly 120 billion transactions, which corresponds to approximately 5 percent of Polish GDP.Synerise is one of the few companies that created its own database from scratch. With an extensive product SDK, the Synerise platform can build a coherent ecosystem including a mobile application, built-in marketing automation tool, scoring system, loyalty program, and gamification mechanism—integrated with a PoS, registration, SSO, and e-commerce systems, with the ability to observe interactions and transactions in offline locations.