Sustainable Marketing
Sustainable Marketing is a scholarly work, published in 1996 in ''Journal of Macromarketing''. The main subjects of the publication include Green consumption, green marketing, marketing management, influencer marketing, consumer behavior, stock order, relationship marketing, marketing strategy, marketing research, public sector marketing, marketing, marketing mix, business, digital marketing, and Macromarketing. In order for marketing to play a role in sustainable economic development, a critical reassessment of marketing theory is required.