10 (Southern Cross Austereo)
10 was an Australian television network distributed by Southern Cross Austereo in regional Queensland, southern New South Wales, the Australian Capital Territory, regional Victoria, the Spencer Gulf and Broken Hill. SCA's network was the primary affiliate of Network 10 in these regional areas.
On 17 December 2024, Southern Cross Austereo announced the sale of their regional television licenses in Regional Queensland, Southern NSW/ACT and Regional Victoria to Network 10. The sale was completed on 1 March 2025.
History
Origins
Southern Cross began as a small network of three stations in regional Victoria. The Southern Cross TV8 network comprised GLV-10 Gippsland, BCV-8 Bendigo, and STV-8 Mildura.GLV was the first regional television station in the country, launched on 9 December 1961. BCV-8 launched in the same year, on 23 December, while STV followed four years later, on 27 November 1965. GLV-10 became GLV-8 in 1980, when Melbourne commercial station ATV-0 moved frequencies to become ATV-10 The network began life in 1982 as Southern Cross TV8, but later changed its name in 1989 to the Southern Cross Network. Soon after this, STV-8 left the network after it was bought by businessman Alan Bond, and eventually sold on to ENT Limited.
1992–2016: 10 affiliation
Regional Victoria was aggregated in 1992. VIC Television, based in Shepparton and Ballarat affiliated with the Nine Network, while Prime Television, based in Albury-Wodonga became an affiliate of the Seven Network. Southern Cross, therefore, took on an affiliation with Network Ten. Soon after, it changed its name and logo to SCN, directly emulating the look of its metropolitan counterpart. Local news was axed six months later, while the name and logo changed once again to Ten Victoria along with new names Ten Capital, Ten Northern NSW & Ten Queensland as they carried and introduced the Network Ten logo into their brand.Canberra-based station Capital Television was purchased by Southern Cross' owner, Southern Cross Broadcasting, in 1994. It was soon integrated into the network, taking on the name Ten Capital soon after.
Southern Cross Broadcasting acquired Telecasters Australia in 2001. As a result, Ten Queensland and Ten Northern NSW became a part of the Southern Cross Ten network, while Telecasters' other assets – Seven Darwin and Seven Central – were later integrated into the Southern Cross network. Local news bulletins in Canberra and parts of Queensland were axed on 22 November 2001 – one of a number of moves taken by Southern Cross and competitor Prime Television that resulted in an investigation by the Australian Broadcasting Authority into the adequacy of regional news.
Image:Southern Cross Ten Wagga.jpg|thumb|250px|Former Southern Cross Ten sales office in Wagga Wagga, New South Wales
The network expanded into the Spencer Gulf and Broken Hill areas on 31 December 2003 under a supplementary license granted to Southern Cross GTS/BKN by the ABA.
Southern Cross Ten moved away from generic Network Ten branding – in use since the early 1990s for most areas – with a new logo, similar to that of parent company Southern Cross Broadcasting in 2005.
Three-minute local news updates were introduced in 2004, following recommendations put into place following the ABA's report. The brief bulletins, produced out of the network's Canberra production centre, are made for the network's seventeen license areas.
Southern Cross Ten began broadcasting MyTalk, a datacast channel owned by Southern Cross Broadcasting on 13 April 2007 on LCN 55.
It was anticipated that the network would be acquired by the Macquarie Media Group, following a A$1.35 billion takeover recommendation made to shareholders by Southern Cross Broadcasting on 3 July 2007, and on 5 November 2007, this purchase was completed.
Southern Cross Ten ceased to broadcast MyTalk on 25 February 2008, after the Macquarie acquisition.
Southern Cross Ten began broadcasting Ten's digital channel, One HD on 2 July 2009 on LCN 50.
Southern Cross Ten began broadcasting Ten's digital channel, Eleven on 11 January 2011 on LCN 55.
Southern Cross Ten began broadcasting Ten's datacast channel, TVSN in December 2012 on LCN 54.
Southern Cross Ten began broadcasting its own datacast channel, Aspire TV on 21 May 2013 on LCN 56.
2016–2021: Affiliation with Nine Entertainment
On 29 April 2016, Southern Cross Austereo announced that it had signed a five-year affiliation deal with Nine Entertainment Co., owner of the Nine Network, for almost $500 million, taking the place of WIN Television as the primary regional Nine affiliate. On 1 July 2016, Southern Cross switched its primary affiliation from Network Ten to the Nine Network and Nine's metropolitan branding was introduced across Southern Cross' television assets in Queensland, Southern NSW and Victoria, joining its existing Nine affiliate station in Spencer Gulf, SA and Broken Hill, NSW. Southern Cross' Northern NSW station, NRN, was not part of the deal as the Nine-owned NBN Television already operated in the region.Upon the affiliation change, the channel listing for Southern Cross' Nine-affiliated stations was reshuffled with Nine on channels 5 and 51, 9HD on channel 50, 9Gem on channel 52 in standard definition, 9Go! on channel 53, 9Life on channel 54 and Aspire TV on channel 56. GDS/BDN Spencer Gulf/Broken Hill remained unchanged with Nine on channel 8, 9Gem on channel 80 and 9Go! on channel 88. As a result, TVSN stopped broadcasting and was replaced with a To Be Advised slide until being replaced with Yesshop on 1 August 2016.
Due to the need to import and install the required equipment, Southern Cross originally stated that it would not immediately offer Nine's digital services 9HD and 9Life upon the transition; the broadcaster stated that they planned to begin transmitting them by mid-August—a delay which would have caused the third match of the 2016 State of Origin series on 13 July to not be transmitted in high definition in the affected regions—which includes parts of the New South Wales and Queensland regions who play the series. However, on 24 June 2016, Southern Cross announced that it had been "working tirelessly to get HD to air as quickly as possible", and 9HD became available from launch day on channel 50. The same approach also prompted 9Life to return early on 17 July 2016.
Southern Cross announced on 25 July 2016 that it would broadcast the New Zealand-based home shopping channel Yesshop as a datacast service. The channel became available on 1 August 2016 in Queensland, Southern NSW, ACT and Victoria on LCN 55. However, Yesshop's owner made the decision to cease trading on 29 September 2016 citing lack of funds to pay wages and the company's current losses of approximately 20 million dollars. Employees were terminated the same day, and the channels were removed on Freeview later that day.
Following months of negotiations, Southern Cross finalised an agreement on 28 March 2017 to sell their Ten-affiliated Northern NSW station, NRN, to WIN Television for a total of $55 million, with the sale taking effect on 31 May 2017. Due to operational logistics, WIN did not commence broadcasting their identity to the NRN market until 1 September 2017. This sale relieved Southern Cross of their only sole Ten-affiliated station, with their remaining Ten affiliate, SGS/SCN operating in the Spencer Gulf/Broken Hill region where Southern Cross holds monopoly ownership of all three network affiliates.
On 17 July 2017, Southern Cross launched American religious channel SonLife Broadcasting Network, owned by evangelist Jimmy Swaggart, as a datacast service. The channel is broadcast in regional Queensland, Southern NSW & ACT, and regional Victoria on channel 55 via Southern Cross' Nine-affiliated stations, and in Tasmania on channel 64, Spencer Gulf SA & Broken Hill NSW on channel 54, and Darwin on channel 74 via Southern Cross' Seven affiliate remaining stations.
2021–2024: Return to 10 affiliation
On 12 March 2021, Nine announced that it would return to WIN Television as its regional affiliate in most markets beginning on 1 July 2021, in a deal that would last at least seven years. This has ended SCA's five-year agreement with the Nine Network. On 25 June 2021, SCA and Network 10 announced a two-year affiliation deal in regional Queensland, Southern NSW and regional Victoria, which introduced 10 Shake into regional areas for the very first time and it broadcasts on Channel 54, as well as Sky News Regional which launched on 1 August 2021 and it broadcasts on Channel 56. On this network, Aspire TV ceased to broadcast on 31 July 2021, to accommodate Sky News Regional.The affiliation deal between SCA and Network 10 was extended to 31 December 2023, on 27 June 2023.
SCA began broadcasting 10's datacast channel, Gecko on 1 July 2023 on LCN 57.
2024–2025: Sale of stations
On 17 December 2024, Southern Cross Austereo announced they are selling their regional television licenses in Regional Queensland, Southern NSW/ACT and Regional Victoria over to their affiliate Network 10. As part of the sale, SCA will receive a share of profits from the stations for the first 5 years post-completion. The sale was completed on 1 March 2025.On 26 February 2025, Southern Cross Austereo announced they would be selling their remaining regional television licenses, including their remaining Nine and 10 affiliated stations in the Spencer Gulf and Broken Hill to Australian Digital Holdings. However, negotiations fell through and an agreement was then made with Seven West Media, owners of the Seven Network, to purchase the stations. The sale was completed on 1 July 2025 and marked SCA's exit from television broadcasting.
Programming
Southern Cross's programming schedule is almost identical to that of its metropolitan counterpart, Network 10, with some differences.The channel previously broadcast State Focus at 12pm Sunday from February 2004 until January 2009, a magazine program featuring interviews from people across the regions where the channel broadcasts. It was presented by Guy Sweeting in Southern NSW and in Canberra, Mike Frame in regional Queensland, and Judi Hogan in regional Victoria and Amy Bainbridge in Northern NSW. The channel also broadcasts infomercials, which until 2009, were shown in place of Judge Judy during the day and are in place of some other programs overnight. As well as this, locally produced programming such as Hook, Line and Sinker, Country Matters, The Hit List TV, Landed Music, The Benchwarmers Oz Made and The Hit Rater.com were also shown on the channel in the past.