Communication
Communication is commonly defined as the transmission of information. Its precise definition is disputed and there are disagreements about whether unintentional or failed transmissions are included and whether communication not only transmits meaning but also creates it. Models of communication are simplified overviews of its main components and their interactions. Many models include the idea that a source uses a coding system to express information in the form of a message. The message is sent through a channel to a receiver who has to decode it to understand it. The main field of inquiry investigating communication is called communication studies.
A common way to classify communication is by whether information is exchanged between humans, members of other species, or non-living entities such as computers. For human communication, a central contrast is between verbal and non-verbal communication. Verbal communication involves the exchange of messages in linguistic form, including spoken and written messages as well as sign language. Non-verbal communication happens without the use of a linguistic system, for example, using body language, touch, and facial expressions. Another distinction is between interpersonal communication, which happens between distinct persons, and intrapersonal communication, which is communication with oneself. Communicative competence is the ability to communicate well and applies to the skills of formulating messages and understanding them.
Non-human forms of communication include animal and plant communication. Researchers in this field often refine their definition of communicative behavior by including the criteria that observable responses are present and that the participants benefit from the exchange. Animal communication is used in areas like courtship and mating, parent–offspring relations, navigation, and self-defense. Communication through chemicals is particularly important for the relatively immobile plants. For example, maple trees release so-called volatile organic compounds into the air to warn other plants of a herbivore attack. Most communication takes place between members of the same species. The reason is that its purpose is usually some form of cooperation, which is not as common between different species. Interspecies communication happens mainly in cases of symbiotic relationships. For instance, many flowers use symmetrical shapes and distinctive colors to signal to insects where nectar is located. Humans engage in interspecies communication when interacting with pets and working animals.
Human communication has a long history and how people exchange information has evolved over time. These changes were usually triggered by the development of new communication technologies. Examples are the invention of writing systems, the development of mass printing, the use of radio and television, and the invention of the internet. The technological advances also led to new forms of communication, such as the exchange of data between computers.
Definitions
The word has its root in the Latin verb, which means or. Communication is usually understood as the transmission of information: a message is conveyed from a sender to a receiver using some medium, such as sound, written signs, bodily movements, or electricity. Sender and receiver are often distinct individuals but it is also possible for an individual to communicate with themselves. In some cases, sender and receiver are not individuals but groups like organizations, social classes, or nations. In a different sense, the term communication refers to the message that is being communicated or to the field of inquiry studying communicational phenomena.The precise characterization of communication is disputed. Many scholars have raised doubts that any single definition can capture the term accurately. These difficulties come from the fact that the term is applied to diverse phenomena in different contexts, often with slightly different meanings. The issue of the right definition affects the research process on many levels. This includes issues like which empirical phenomena are observed, how they are categorized, which hypotheses and laws are formulated as well as how systematic theories based on these steps are articulated.
Some definitions are broad and encompass unconscious and non-human behavior. Under a broad definition, many animals communicate within their own species and flowers communicate by signaling the location of nectar to bees through their colors and shapes. Other definitions restrict communication to conscious interactions among human beings. Some approaches focus on the use of symbols and signs while others stress the role of understanding, interaction, power, or transmission of ideas. Various characterizations see the communicator's intent to send a message as a central component. In this view, the transmission of information is not sufficient for communication if it happens unintentionally. A version of this view is given by philosopher Paul Grice, who identifies communication with actions that aim to make the recipient aware of the communicator's intention. One question in this regard is whether only successful transmissions of information should be regarded as communication. For example, distortion may interfere with and change the actual message from what was originally intended. A closely related problem is whether acts of deliberate deception constitute communication.
According to a broad definition by literary critic I. A. Richards, communication happens when one mind acts upon its environment to transmit its own experience to another mind. Another interpretation is given by communication theorists Claude Shannon and Warren Weaver, who characterize communication as a transmission of information brought about by the interaction of several components, such as a source, a message, an encoder, a channel, a decoder, and a receiver. The transmission view is rejected by transactional and constitutive views, which hold that communication is not just about the transmission of information but also about the creation of meaning. Transactional and constitutive perspectives hold that communication shapes the participant's experience by conceptualizing the world and making sense of their environment and themselves. Researchers studying animal and plant communication focus less on meaning-making. Instead, they often define communicative behavior as having other features, such as playing a beneficial role in survival and reproduction, or having an observable response.
Models of communication
Models of communication are conceptual representations of the process of communication. Their goal is to provide a simplified overview of its main components. This makes it easier for researchers to formulate hypotheses, apply communication-related concepts to real-world cases, and test predictions. Due to their simplified presentation, they may lack the conceptual complexity needed for a comprehensive understanding of all the essential aspects of communication. They are usually presented visually in the form of diagrams showing the basic components and their interaction.Models of communication are often categorized based on their intended applications and how they conceptualize communication. Some models are general in the sense that they are intended for all forms of communication. Specialized models aim to describe specific forms, such as models of mass communication.
One influential way to classify communication is to distinguish between linear transmission, interaction, and transaction models. Linear transmission models focus on how a sender transmits information to a receiver. They are linear because this flow of information only goes in a single direction. This view is rejected by interaction models, which include a feedback loop. Feedback is needed to describe many forms of communication, such as a conversation, where the listener may respond to a speaker by expressing their opinion or by asking for clarification. Interaction models represent the process as a form of two-way communication in which the communicators take turns sending and receiving messages. Transaction models further refine this picture by allowing representations of sending and responding at the same time. This modification is needed to describe how the listener can give feedback in a face-to-face conversation while the other person is talking. Examples are non-verbal feedback through body posture and facial expression. Transaction models also hold that meaning is produced during communication and does not exist independently of it.
All the early models, developed in the middle of the 20th century, are linear transmission models. Lasswell's model, for example, is based on five fundamental questions: "Who?", "Says what?", "In which channel?", "To whom?", and "With what effect?". The goal of these questions is to identify the basic components involved in the communicative process: the sender, the message, the channel, the receiver, and the effect. Lasswell's model was initially only conceived as a model of mass communication, but it has been applied to other fields as well. Some communication theorists, like Richard Braddock, have expanded it by including additional questions, like "Under what circumstances?" and "For what purpose?".
The Shannon–Weaver model is another influential linear transmission model. It is based on the idea that a source creates a message, which is then translated into a signal by a transmitter. Noise may interfere with and distort the signal. Once the signal reaches the receiver, it is translated back into a message and made available to the destination. For a landline telephone call, the person calling is the source and their telephone is the transmitter. The transmitter translates the message into an electrical signal that travels through the wire, which acts as the channel. The person taking the call is the destination and their telephone is the receiver. The Shannon–Weaver model includes an in-depth discussion of how noise can distort the signal and how successful communication can be achieved despite noise. This can happen by making the message partially redundant so that decoding is possible nonetheless. Other influential linear transmission models include Gerbner's model and Berlo's model.
The earliest interaction model was developed by communication theorist Wilbur Schramm. He states that communication starts when a source has an idea and expresses it in the form of a message. This process is called encoding and happens using a code, i.e. a sign system that is able to express the idea, for instance, through visual or auditory signs. The message is sent to a destination, who has to decode and interpret it to understand it. In response, they formulate their own idea, encode it into a message, and send it back as a form of feedback. Another innovation of Schramm's model is that previous experience is necessary to be able to encode and decode messages. For communication to be successful, the fields of experience of source and destination have to overlap.
The first transactional model was proposed by communication theorist Dean Barnlund in 1970. He understands communication as "the production of meaning, rather than the production of messages". Its goal is to decrease uncertainty and arrive at a shared understanding. This happens in response to external and internal cues. Decoding is the process of ascribing meaning to them and encoding consists in producing new behavioral cues as a response.