Siegel + Gale

Siegel+Gale is a brand strategy and design company founded in 1969 by Alan Siegel and Robert Gale. Howard Belk is Chief Executive Officer. Siegel+Gale is a part of the Brand Consulting Group, a division of Omnicom Group. The firm is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dubai, Shanghai, and Tokyo. It serves a wide range of corporate, non-profit, and government clients. Its corporate tagline is "Simple is smart." Each year, they release a study called a "The World's Simplest Brands"

Founding and ownership

Siegel+Gale was founded in 1969 by Alan Siegel, an advertising, public relations and design-trained executive, and Robert Gale, a designer. The company was first operated out of Siegel's apartment in New York City. Gale sold his share of the firm in 1974. In 1988, the company became a wholly owned subsidiary of Saatchi & Saatchi, the global brand advertising and marketing firm. After 10 years, Siegel+Gale organized an employee buy-back of the firm in association with a venture capital firm and Fleet Bank. In 2003, the firm was acquired by the large marketing and communications company, Omnicom Group Inc.