Seven (brand)
SEVEN is an Indian lifestyle brand that manufactures and markets casual and sportswear clothing and footwear. It was launched in February 2016 by Indian cricketer and former captain of the Indian national cricket team, Mahendra Singh Dhoni and RS Seven Lifestyle.
In January 2026, the South Korean brand Fila completed the purchase of a controlling stake in Seven Spa, the company that owns the Indian brand, in an all-cash transaction valued at €26.8 million.
Background
SEVEN was launched by RS Seven Lifestyle and MS Dhoni on 19 February 2016 in New Delhi. Dhoni is the brand ambassador of SEVEN and also owns footwear side of the business.Originally launched as a lifestyle brand with plans for sportswear, both clothing and footwear, its clothing and fashion accessory side is controlled by RS Seven Lifestyle, while the footwear side is owned by MS Dhoni, which has a licensing agreement with RSSL.
It was reported that to were spent by investors in development and distributions of the brand. Its products are manufactured in India, China and Vietnam.
Brand name
The brand name SEVEN coincides with the ODI and T20 shirt number of MS Dhoni.SEVEN is the official kit sponsor of Chennai Super Kings in IPL and Joburg Super Kings in SA20 and Texas Super Kings in Major Cricket League