Sentiment-oriented contextual advertising
Sentiment-oriented contextual advertising is a scholarly work, published in 2009 in ''Knowledge and Information Systems''. The main subjects of the publication include web page, computer science, Internet, phishing, advertising, contextual advertising, sentiment analysis, matching, set, search advertising, relevance, rank, World Wide Web, online advertising, and information retrieval. The paper addresses the mechanism of Content-based advertising (Contextual advertising), which refers to the assignment of relevant ads to a generic web page, e.g., a blog post.