Sell America
Sell America is a financial market term used to describe a broad investment trend from April 2025 in which investors reduce exposure to United States assets, including the U.S. dollar, U.S. equities, and U.S. government bonds. The phenomenon emerged after United States president Donald Trump announced the threat of his Liberation Day tariffs. This resulted in geopolitical tensions and trade policy uncertainty that unsettled global markets.
Definition and usage
The phrase "Sell America" is used primarily by financial analysts and market commentators to describe periods when investors collectively move away from U.S.-linked assets. This typically includes selling the U.S. dollar, U.S. equities, and U.S. Treasury securities, often alongside increased demand for alternative assets such as gold, foreign currencies, or non-U.S. government bonds.The term is descriptive rather than technical and does not refer to a specific financial instrument or coordinated strategy. It is comparable to other market shorthand phrases used to characterize shifts in investor sentiment toward particular countries or regions.
The phrase "Sell America trade" re-emerged prominently in January 2026 following renewed geopolitical uncertainty and policy statements from the Trump administration, especially diplomatic disputes around the potential unwelcome American annexation of Greenland.
Analysts described the movement as a coordinated reassessment of U.S. asset risk rather than a response to a single economic indicator.
Contributing factors
Commentary surrounding the resurgence of the Sell America trade highlighted several contributing factors:- Trade policy uncertainty: Renewed tariff threats and disputes involving U.S. foreign policy were cited as a source of market volatility.
- Geopolitical tensions: International disputes and security concerns were linked to increased risk aversion among investors, especially in January 2026 with respect to Greenland.
- Portfolio diversification: Investors shifted capital toward non-U.S. assets to reduce perceived concentration risk.