Search for Beauty

Search for Beauty is a 1934 American pre-Code dramedy film with some musical athletic sequences in the style of Busby Berkeley. It was directed by Erle C. Kenton and stars Buster Crabbe and Ida Lupino. The film was released shortly before Lupino's 16th birthday.

Plot

Jackson, a swimmer, and Hilton, a diver, are Olympic champions and a romantic couple who become the face of a sleazy health magazine. A pair of ex-cons team with the magazine's publisher to bring them down.

Cast

Production

To promote the film and to find some of the cast, Paramount sponsored a worldwide beauty contest. One of the winners, who made her first appearance in the film, was Ann Sheridan.
Some have considered the magazine publishing company depicted in the film to be a parody of the publishing enterprises owned by Bernarr Macfadden.

Reception

The film was widely panned. New York Times critic Andre Sennwald wrote: "Search for Beauty is the film that Paramount manufactured as the climax of an international exploitation stunt in which thirty young men and women from various parts of the world received a free trip to Hollywood and an opportunity to get into one picture. The result is a tribute to the studio's ingenuity but a less than thrilling tidbit for the man in the street." Variety agreed: "Story is just so much applesauce... Miss Lupino, to save her kid cousin from the clutches of a roomful of evil-minded stews, does a snakehips atop a table. She didn't learn that in England."