J.C. Anand


Jagdish Chand Anand better known as J.C. Anand was a Pakistani film producer and distributor. One of the largest distributors within the country, he founded Eveready Pictures in Karachi.

Family background

Anand was born in 1922 in Bhera, Sargodha District, British India. His father was a businessman. His family opted to stay back in Pakistan at the time of Partition in 1947. Anand was the Maternal uncle of Indian actress Juhi Chawla, who is his sister's daughter.
His son, Satish Chand Anand, after graduating from London School of Economics in 1971 continues to make films in Pakistan under their home banner Eveready Pictures. Satish Chand has 3 daughters. The middle daughter is in medical profession. His eldest daughter Tania is based in UK and the youngest Neha based in Dubai, both are in infotainment business.

Career

Soon after independence in 1947, Anand founded Eveready Pictures to produce and distribute films. Pakistan's pioneer film producer Agha G. A. Gul was his colleague and a friend. Film producer J. C. Anand played a key role in inviting Indian film maker Roop K. Shorey and his then popular actress wife Meena Shorey to Pakistan to make Miss 56. Meena Shorey was born in Raiwind, Punjab near Lahore and had become famously known as the Larra Lappa girl after the success of Indian film Ek [Thi Ladki].

Death

J.C. Anand died on 17 May 1977 in Karachi, Pakistan.

Films