Sam's Strip
Sam's Strip was a humorous comic strip created and produced by Mort Walker and Jerry Dumas. It was distributed by King Features Syndicate from October 2, 1961 to June 1, 1963. The series depended heavily on metahumor and appearances by famous comic-strip characters.
Overview
In the late 1950s and early 1960s, Mort Walker and Jerry Dumas met on Monday mornings to go over the gag ideas they had worked up for future installments of Walker's strips Beetle Bailey and Hi and Lois. Just for fun, they started putting their considerable knowledge of comic-strip history to use in creating gags about characters from different strips and time periods meeting and interacting. An idea eventually came out of these exercises: What about a feature starring a guy who runs his own comic strip as a business? Walker, a fan of alliteration, came up with the title Sam's Strip. They split the gag writing, Dumas did the drawing, and Walker the lettering. When the pair took samples to Walker's regular distributor, King Features Syndicate, four executives barraged them with questions about the contents, but there was enough laughter that the editor finally gave the go-ahead. Sam's Strip debuted as a daily only on October 16, 1961.Bulb-nosed, seemingly neckless Sam owned and operated the comic strip he inhabited, and both he and his bespectacled, unnamed assistant were aware of their fictional, artistic status. They commented on the elements of cartooning, talked to the readers, abused their artist, and played with the stock in their Cartoon Prop Closet, all the while trying any scheme to make their business a success. Along the way, they encountered strip stars such as Blondie and Charlie Brown, cult favorites like Krazy Kat and Ignatz Mouse, and old-timers such as Happy Hooligan and Tillie the Toiler. Dumas took pride in drawing each character's style exactly, but the job was intensely time-consuming. It took him three weeks to create a week's continuity about a comic characters convention that featured dozens of "guest stars."
This metahumor made fans of cartoonists and informed comics aficionados, but the reading public was left scratching its collective head. As Walker admitted later, "the readers had to be familiar with the various characters we were satirizing before they could get the gag. It's a tough sell." Just as Sam struggled to make his strip a hit, his creators did the same, and Sam's Strip never gained more than sixty newspapers before being cancelled on June 1, 1963.
In 1977, Walker and Dumas reemployed Sam and his sidekick for a new strip with a "new" concept called Sam and Silo, about a pair of bumbling cops in a quiet little town. While not as imaginative or innovative, it was far more popular. New Sam and Silo strips were still being produced, solely by Dumas, until his death in late 2016.