START Lab

START Lab Inc. is a joint venture of Sony Corporation and Taiyo Yuden Co., [Ltd.] The headquarters are in Chiyoda, Tokyo.
START Lab, founded in June 1989, was active in the optical media business. Initially intended to produce small-scale runs of CDs for business customers on the basis of newly developed CD-R technology, it pioneered the sale of CD-R media to consumers. The current president is Masanori Kimizuka. 50.1% of START Lab is owned by Sony, 49.9% is owned by Taiyo Yuden.
START Lab ceased operations in March 2016 after parent company Taiyo Yuden ended production of storage media.
Well-known product lines included the That's consumer media, the That's CD-R/DVD-R for master product line, and the CD/DVD error checkers.