Ruggable

Ruggable is a home decor brand best known for its machine‑washable rugs. It uses a two‑piece system made up of a decorative rug cover and a non‑slip pad.

History

In 2008, Jeneva Bell and her business partner were trying to create a product. They were inspired by the velvet Huggable Hangers they saw on TV and decided to design a machine washable rug. The product was in prototyping for two years. Jeneva then bought out her business partner. In 2017, a venture capitalist firm invested in Ruggable and it allowed them to launch their website and digital advertisements. This investment ramped up their growth.