Rubicon Drinks
Rubicon Drinks Limited is a British beverage producer and brand of exotic fruit-based soft drinks, based in Milton Keynes. It is a subsidiary of the Scottish beverage company A.G. Barr. While primarily specialising in juice drinks, in recent years Rubicon have also launched fruit-based water and energy drink products.
History
The company was founded in 1982 by Asian immigrants Naresh Nagrecha and Vishram Vekaria, with the aim of providing exotic fruit juice drinks for the ethnic community in Britain.A.G. Barr acquired Rubicon Drinks Ltd in August 2008, and it has since formed one of A.G. Barr's "core" soft drink brands, alongside Irn-Bru and Boost. As of 2011, Rubicon's head office was in Wembley and its factory in Tredegar.
Rubicon is wholly owned worldwide excluding UK & Europe by its original co-founders, the late Naresh Nagrecha and his wife, Veena Nagrecha. Rubicon’s international operations are overseen by Neel Nagrecha and Anjalee Nagrecha, with operational headquarters in Canada and the United Arab Emirates. Rubicon products are manufactured by Rubicon Food Products Limited, based in Richmond Hill, Ontario, under a licensing arrangement. Ownership of the Rubicon brand, including its intellectual property and rights outside the UK & Europe, rests with Lanara Ltd, a company controlled by the Nagrecha family.