Rowland Hill


Sir Rowland Hill, KCB, FRS was an English teacher, inventor and social reformer. He campaigned for a comprehensive reform of the postal system, based on the concept of Uniform Penny Post and his solution of pre-payment, facilitating the safe, speedy and cheap transfer of letters. Hill later served as a government postal official, and he is usually credited with originating the basic concepts of the modern postal service, including the invention of the postage stamp.
Hill made the case that if letters were cheaper to send, people, including the poorer classes, would send more of them, thus eventually profits would go up. Proposing an adhesive stamp to indicate pre-payment of postage – with the first being the Penny Black – in 1840, the first year of Penny Post, the number of letters sent in the UK more than doubled. Within 10 years, it had doubled again. Within three years postage stamps were introduced in Switzerland and Brazil, a little later in the US, and by 1860, they were used in 90 countries.

Personal life

Rowland Hill was born in Blackwell Street, Kidderminster, Worcestershire, England. Rowland's father, Thomas Wright Hill, was an innovator in education and politics, including among his friends Joseph Priestley, Tom Paine and Richard Price. He was descended from the family of his namesake Sir Rowland Hill, the Tudor statesman who the settlement that published the Geneva Bible.
Hill worked at the Assay Office in Birmingham and painted landscapes in his spare time.
In 1827, he married Caroline Pearson, originally from Wolverhampton, who died on 27 May 1881. Together they had four children: three daughters, and one son.

Educational reform

In 1819 he moved his father's school "Hill Top" from central Birmingham, establishing the Hazelwood School at Edgbaston, an affluent neighbourhood of Birmingham, as an "educational refraction of Priestley's ideas". Hazelwood was to provide a model for public education for the emerging middle classes, aiming for useful, pupil-centred education which would give sufficient knowledge, skills and understanding to allow a student to continue self-education through a life "most useful to society and most happy to himself". The school, which Hill designed, included innovations such as a science laboratory, a swimming pool, and forced air heating. In his Plans for the Government and Liberal Instruction of Boys in Large Numbers Drawn from Experience he argued that kindness, instead of caning, and moral influence, rather than fear, should be the predominant forces in school discipline. Science was to be a compulsory subject, and students were to be self-governing.
Hazelwood gained international attention when French education leader and editor Marc Antoine Jullien, former secretary to Maximilien de Robespierre, visited and wrote about the school in the June 1823 issue of his journal Revue encyclopédique. Jullien even transferred his son there. Hazelwood so impressed Jeremy Bentham that in 1827 a branch of the school was created at Bruce Castle in Tottenham, London. In 1833, the original Hazelwood School closed and its educational system was continued at the new Bruce Castle School, of which Hill was headmaster from 1827 until 1839.

Colonisation of South Australia

The colonisation of South Australia was a project of Edward Gibbon Wakefield, who believed that many of the social problems in Britain were caused by overcrowding and overpopulation. In 1832 Rowland Hill published a tract called Home colonies: sketch of a plan for the gradual extinction of pauperism, and for the diminution of crime, based on a Dutch model.
Hill then served from 1833 until 1839 as secretary of the South Australian Colonization Commission, which worked successfully to establish a settlement without convicts at what is today Adelaide. The political economist Robert Torrens was chairman of the commission. Under the South Australia Act 1834, the colony was to embody the ideals and best qualities of British society, shaped by religious freedom and a commitment to social progress and civil liberties. Hill's famous pamphlet Post Office Reform was authored during his tenure as secretary of the South Australian Colonization Commission, and there are strong parallels between Hill's economic argument for uniform pricing of postal rates and the uniform pricing of land in Wakefield’s scheme of colonization that was followed in South Australia.
Hill, like his father, was a fan of proportional representation. As a member of the Colonization Commission, Hill convinced the Commission to give Adelaide an election system that provided for minority representation. Although not STV, the system used was based on the Hare quota. This was said to be the first application of proportional representation to a public election in the world.
The Commission's annual report, written by Hill, said the novel system was to be used to "make timely provision against the arbitrary power that under popular governments the majority exercise over the minority.... , parties shall bear the same proportion to each other in the Council that they may bear in the elective body ."
Rowland Hill's sister, Caroline Clark, her husband Francis, and their large family migrated to South Australia in 1850.

Postal reform

Rowland Hill first started to take a serious interest in postal reforms in 1835. In 1836 Robert Wallace, MP, provided Hill with numerous books and documents, which Hill described as a "half hundred weight of material". Hill commenced a detailed study of these documents and this led him to publish, in early 1837, a pamphlet called Post Office Reform its Importance and Practicability. He submitted a copy of this to the Chancellor of the Exchequer, Thomas Spring Rice, on 4 January 1837. This first edition was marked "private and confidential" and was not released to the general public. The Chancellor summoned Hill to a meeting in which the Chancellor suggested improvements, asked for reconsiderations and requested a supplement, which Hill duly produced and supplied on 28 January 1837.
In the 1830s at least 12.5% of all British mail was conveyed under the personal frank of peers, dignitaries and members of parliament, while censorship and political espionage were conducted by postal officials. Fundamentally, the postal system was mismanaged, wasteful, expensive and slow. It had become inadequate for the needs of an expanding commercial and industrial nation. There is a well-known story, probably apocryphal, about how Hill gained an interest in reforming the postal system; he apparently noticed a young woman too poor to claim a letter sent to her by her fiancé. At that time, letters were normally paid for by the recipient, not the sender. The recipient could simply refuse delivery. Frauds were commonplace: for example, coded information could appear on the cover of the letter; the recipient would examine the cover to gain the information, and then refuse delivery to avoid payment. Each individual letter had to be logged. In addition, postal rates were complex, depending on the distance and the number of sheets in the letter.
Richard Cobden and John Ramsey McCulloch, both advocates of free trade, attacked the policies of privilege and protection of the Tory government. McCulloch, in 1833, advanced the view that "nothing contributes more to facilitate commerce than the safe, speedy and cheap conveyance of letters."
Hill's pamphlet, Post Office Reform: its Importance and Practicability, referred to above, was circulated privately in 1837. The report called for "low and uniform rates" according to weight, rather than distance. Hill's study reported his findings and those of Charles Babbage that most of the costs in the postal system were not for transport, but rather for laborious handling procedures at the origins and the destinations. Costs could be reduced dramatically if postage were prepaid by the sender, the prepayment to be proven by the use of prepaid letter sheets or adhesive stamps. Letter sheets were to be used because envelopes were not yet common; they were not yet mass-produced, and in an era when postage was calculated partly on the basis of the number of sheets of paper used, the same sheet of paper would be folded and serve for both the message and the address. In addition, Hill proposed to lower the postage rate to a penny per half ounce, without regard to distance. He first presented his proposal to the government in 1837.
In the House of Lords the Postmaster, Lord Lichfield, a Whig, denounced Hill's "wild and visionary schemes." William Leader Maberly, Secretary to the Post Office, also a Whig, denounced Hill's study: "This plan appears to be a preposterous one, utterly unsupported by facts and resting entirely on assumption". But merchants, traders and bankers viewed the existing system as corrupt and a restraint of trade. They formed a "Mercantile Committee" to advocate Hill's plan and push for its adoption. In 1839 Hill was given a two-year contract to run the new system.
From 1839 to 1842, Hill lived at 1 Orme Square, Bayswater, London, and there is an LCC plaque there in his honour.
The uniform fourpenny post rate lowered the cost to fourpence from 5 December 1839, then to the penny rate on 10 January 1840, even before stamps or letter sheets could be printed. The volume of paid internal correspondence increased dramatically, by 120%, between November 1839 and February 1840. This initial increase resulted from the elimination of "free franking" privileges and fraud.
Prepaid letter sheets, with a design by William Mulready, were distributed in early 1840. These Mulready envelopes were not popular and were widely satirised. According to a brochure distributed by the National Postal Museum, the Mulready envelopes threatened the livelihoods of stationery manufacturers, who encouraged the satires. They became so unpopular that the government used them on official mail and destroyed many others.
However, a niche commercial publishing industry for machine-printed illustrated envelopes subsequently developed in Britain and elsewhere. So it is likely that it was the grandiose and incomprehensible illustration printed on the envelopes that provoked the ridicule and led to their withdrawal. Indeed, in the absence of examples of machine-printed illustrated envelopes before this, the Mulready envelope may be recognised as a significant innovation in its own right. Machine-printed illustrated envelopes are a mainstay of the direct mail industry.
In May 1840 the world's first adhesive postage stamps were distributed. With an elegant engraving of the young Queen Victoria, the Penny Black was an instant success. Refinements, such as perforations to ease the separation of the stamps, were instituted with later issues.