Roojai Insurance


Roojai Insurance Public Company Limited is an insurance company headquartered in Bangkok, Thailand. The company offers a range of non-life insurance, including motor and health insurance, and has expanded its operations to Indonesia.

History

Roojai Insurance Public Company Limited began operations on 11 February 1948 under the name Maenam Warehouse Insurance Company Limited, providing general insurance services across various non-life segments. In 1994, following a change in major shareholding to Siam City Bank, the company was renamed Siam City Insurance Company Limited. A decade later, in 2004, the name was shortened to Siam City Insurance.
The company underwent a significant transformation in 2019 when it was acquired by FWD Group, a Hong Kong-based insurance and financial services provider. Post-acquisition, it was rebranded as FWD General Insurance Public Company Limited. This marked its integration into a regional insurance network with expanded capabilities.
In 2022, Roojai Group, a Thai brokerage and insurtech founded in 2016 by Nicolas Faquet, acquired FWD General Insurance Public Company Limited from bolttech Group. Following the acquisition, the company was renamed to Roojai Insurance Public Company Limited, marking its transition into a licensed insurer under the Roojai brand. That same year, Roojai entered the Indonesian market by launching a fully digital car insurance service in partnership with Sompo Indonesia.
Roojai continued its growth in 2024 by acquiring DirectAsia Thailand from Hiscox Group, strengthening its position in the motor insurance market. In the same year, Roojai acquired Lifepal, one of Indonesia's largest digital insurance marketplaces. This strategic move enhanced Roojai's distribution capabilities and solidified its presence in the Indonesian insurtech ecosystem.

Products and Services

Motor insurance

Roojai completed a US$42 million Series B funding round in March 2023, led by HDI International, a subsidiary of Germany's Talanx Group, with participation from the International Finance Corporation of the World Bank Group. In 2025, the company raised US$60 million through a joint investment by Apis Partners Group and Asia Partners. The funding will be used to expand operations in Thailand, scale in Indonesia, and pursue mergers and acquisitions.