Robert Lusch
Dr. Robert Frank Lusch was an American business professor and Professor of Marketing at the University of Arizona business school.
Early life and education
Lusch was born in Grosse Point, Michigan, in 1949. As an adolescent Lusch moved with his mother, father, and two sisters to Tucson, Arizona. Lusch often claimed he "grew up in Arizona"; he graduated from Tucson High School and attended the University of Arizona where he received a bachelor's degree and an MBA. In 1975 he received his Ph.D. in Business Administration from the University of Wisconsin-Madison.Career
Robert Lusch graduated with his PhD from the University of Wisconsin-Madison in 1975 and started his academic career at the University of Oklahoma. After working at the University of Oklahoma for 26 years, including 5 years as the Dean of its business school, Lusch became the Dean of the M.J. Neeley School of Business at Texas Christian University in 2000. By that time, Lusch had written 14 books and published 150 articles in a variety of professional journals. Lusch's research has been published in the Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Retailing, Accounting, Organizations and Society, Sloan Management Review, Organizational Dynamics, IEEE Intelligent Systems, Journal of Operations Management, IBM Systems Journal, and Behavioral Science.In 2004, Lusch became the head of the "marketing department at the University of Arizona's business school." Lusch served as the Executive Director of the McGuire Center for Entrepreneurship at the University of Arizona and holds the James and Pamela Muzzy Chair in Entrepreneurship. Professor Lusch has served as Vice President of Education, Vice President of Finance, Vice President of Publications, Chairperson of the American Marketing Association, and trustee of the American Marketing Association Foundation. He has advised and consulted with Adolph Coors, Arvest Bank, Cotter & Company, Household Finance, Ford Motor Company, Fleming Companies, National Association of Wholesalers, National Retail Hardware Association, Retail Floor Covering Institute, TG&Y, True Value, and Winn's Stores.