Rilu Rilu Fairilu


Rilu Rilu Fairilu is a character franchise created in collaboration by Sanrio and Sega Sammy Holdings, illustrated by character designer Ai Setani. It is the second Sanrio franchise that was handled by two companies, the first being Jewelpet. The franchise was officially launched in December 2015.
The series has received three anime adaptions by Studio Deen, titled Rilu Rilu Fairilu: Yōsei no Door, Rilu Rilu Fairilu: Mahō no Kagami, and Oshiete Mahō no Pendulum: Rilu Rilu Fairilu.

Plot

In a magical world of Little Fairilu, there are small magical fairies representing flowers, insects, and other entities named Fairilu, who are all born from the Fairilu Seed. Each Fairilu is born with their own key, the Fairilu Key, that can open magical doors, casting magic spells. If the Fairilu finds the right door, they can finally grow into a full-fledged fairy. The doors also link to the human world. While meeting new friends, Fairilus must study and go to school to learn about the world in which they live.
The series focuses on a Flower Fairilu named Lip, and her friends in Little Fairlu. The series follows Lip's overall life in Little Fairilu while making new friends and learning from everything around her, growing up day after day. It also tells about the Fairilu friends' adventures in the human world, where they can meet their human partners who support their dreams and are willing to help each other fulfill them.
The third season focuses on a human girl called Arisu Hanazono, who discovers a magical pendulum and book one day, summoning Fairilus. Arisu initially had many worries, but by meeting the friendly Fairilus and traveling into their homeworld, Little Fairilu, she gets a chance to solve her problems and change herself.

Characters

Flower Fairilu

  • Lip is a pink tulip Fairilu who cries easily, but has a kind heart and does not give up. When Lip was about to be born from her Fairilu Seed, she could not open the Door of Birth, but was encouraged by Nozomu. Lip eventually was born into the world and always thinks of him. In season 3, she acts like Spica's younger sister. Lip is also in love with Drop, Nozomu's Fairilu form and not the same person from previous two seasons. Her Fairilu Magic is "Puru Puru Lip Puru.".
  • Himawari : As her name implies, Himawari is a sunflower Fairilu. She is an innocent and cheerful fairy who is good at dancing as well as being popular with everyone. Her pet is Shippo. Her Fairilu Magic is "Hima Hima Himawari.".
  • Sumire is a violet Fairilu. She is good at painting and likes beautiful things that bring a little happiness. She is extremely sensitive. Her dream is to be a fashion designer. Her Fairilu Magic is "Sumi Sumi Sumire.".
  • Rose is a red rose Fairilu. She is hard-working, yet prideful and a little clumsy. Initially, Rose saw Lip as her rival and wanted to be alone, but with Lip's effort, she gradually gets along with other Fairilu. In season 3, she is good at hair styling and cosmetic blending. She is also in love with Juli. Her Fairilu Magic is "Chiku Chiku Rose.".
  • Rin is a carefree gentian Fairilu. She was born one year later than the other Fairilus of Lip's generation. Her Fairilu Seed was accidentally sent to the human world, as well as being picked up and kept by Karen. Before Rin was born, she constantly encouraged Karen who was in a hospital. Rin finally was born into the world with Karen's encouragement, and becomes friends with other Fairilu. In season 3, she likes making perfumes, hoping to create perfumes that can support other people's feelings. Her Fairilu Magic is "Suya Suya Rin Rin"
  • Olive is a dandelion Fairilu. He is good at sports and likes to compete with Himawari in sports. He treats Himawari as a rival, but he also loves her. They sometimes fight each other, too. But later they apologize to each other. He wants to be a unicorn racing jockey in the future. His Fairilu Magic is "Dan Dan Dante.".
  • Suzu and Ran are a pair of lily of the valley Fairilu twins. They are different writers, Suzu is drawing comics and Ran is writing stories.
  • Ajisai is a lavender hydrangea Fairilu. She's a strong, laid-back and kind girl. She loves rainy days, and when she cries, tears come out like rain. She is good at making Japanese sweets. She and Amemi working together every year to color the hydrangea flowers that bloom in the Little Fairy when they are come in the rainy days. Her Fairilu Magic is "Aji Aji Ajisai.".
  • Sakura is a cherry blossom Fairilu. She is introverted and timid girl who has an old fashioned taste she usually say sentences in an old fashioned way. She is also Star's fan. Her Fairilu Magic is "Bloom Bloom Sakura.".
  • Higan is a red spider lily Fairilu. He is usually a quite and studious Fairilu. He likes to spend time by himself and can be seen in the library. He also likes to conduct experiments. He likes to be in dark places. He also has a sense of dark magic and knows that Spider uses it. Higan becomes good friends with Olive and wishes to hang out with him more often.
  • Kasumi is a baby's breath Fairilu. Kasumi is quiet and regarded as odd by some Fairilus, but his inner world is very gentle and rich in emotions.Kasumi also composed songs for Yumiri Hanasaki's live performance. He and Sumire have crushes on each other.
  • Azami is a thistle Fairilu. Azami is a bit of a mischievous boy, but he greatly respects Rose. He calls her "boss" After being scolded by Rose. He aspires to be a chef, and his cooking skills and skill in serving dishes are outstanding. He is serious enough to ice his room for Rose and practice making ice sculptures.
  • Dahlia is a pink dahlia Fairilu. She has a bright personality. She is wearing dark make-up, and she is getting furious when her face was posted on the Beniyako Newspaper without permission. Her Fairilu Magic is "Dali Dali Dahlia"
  • Jasmine is a jasmine Fairilu. She has a dog named Popo. She is aiming to become a trimmer in the future. She seems to be in love with Mr. hopper at first sight. Her Fairilu Magic is "Jas Jas Jasmine.".
  • Gerbera is a yellow gerbera Fairilu. She is a graduate of the Magical Fairy School and she is in big human with the wind.
  • Margaret is a marguerite Fairilu. She appears only in Rilu Rilu Fairilu's Secret Encyclopedia.

Mermaid Fairilu

;Akoya
;Sango
;Wakame
;Fish
;Mesh
;Luca
;Misty
;Pen

Bugs Fairilu

;Kabuto
;Kuwa
;Akiakane
;Miruru
;Hotaru
;Shiro
;Kamakiri
;Spider
;Lady
;Shijimi
;Goemon
;Kintarō
;Bunta
;Rina
;Ageha
;Zemi
;Kirigiri
;Otama
;Kaiko-chan

Mushroom Fairilu

;Noko
;Dot
;Daké
;Benitengu
;Yakou
;Kinshi
;Houshi
;Nameko

Veggie Fairilu

;Carrot
;Tomato
;Arti
;Corn
;Cabbage
;Peas
;Danshaku
;Tama-chan
;Broco
;Caulico
;Celery

Weather Fairilu

;Sun
;Amemi
;Thunder
;Aurora
;Kumomo
;Rainbow
;Star
;Oyuki
;Noumu
;Wind

Ikemenjo Fairilu

;Tora
;Rafflé
;Haetori
;Ojigisō
;Sabobon
;Utsubon
;Durian

Twinkle Fairilu

;Spica
;Vega
;Sirius
;Procyon

Fruits Fairilu

;Ringo
;Momo
;Lemon
;Blueberry
;Strawberry
;Pine
;Zakuro
;Sweetie
;Sakku and Ranbo

Legend Fairilu

  • Fairilu Gole is the person who watches Fairilus. Originally named Ren, he is a water lily Fairilu. In season 3, Fairilu Gole appears in his child form as Ren and is a friend of all Fairilu.
  • Fairilu Marge is the headmistress of Saint Fairilu School. Originally named Sonia, she is a sandersonia Fairilu. Her Fairilu Magic is "Fairilu Marje".
  • Kirara and Yurara are a pair of unicorn Fairilu twins. Kirara's Fairilu Magic is "Kirara." and Yurara's Fairilu Magic is "Yurara.".
  • Powawa is Lip's pet dog. His favorite food is marshmallows. He also has a strong side, making sure Lip has a marshmallow to eat when he overslept and couldn't prepare his lunch.
  • Powalisa is Rose' pet dog. According to Rose, her correct name is "Powalisa Kara Albania Sylphid III". Her body is pink and she wears a ribbon decorated with roses.
  • Teacher Bokkuri is a pinecone Fairilu. Although he is a small fairy, he has very strong magical powers. He is enthusiastic about education and can be very scary if he gets angry. He is a loving husband and cares very much for his wife Omatsu-san. However, he hides from Omatsu-san and eats Big Humal sweets while secretly looking at the pine cone page of the plant encyclopedia. When Omatsu-san finds out, he gets a severe scolding from her. He worries about students who don't come to school, tries to help students who are troubled, and when Don and Kuri come to get revenge, he sees them trying to appease the students and claims that the students have nothing to do with it, showing that he is a teacher who cares about his students. His catchphrase is "~Bokkuri". His Fairilu Magic is "Boku Boku Bokkuri".
  • Omatsu-san is a goldfish Fairilu. Ms. Kingyo once had a forbidden love. As a punishment, she was turned into her current form, so she is actually older than she looks. She is in charge of love studies. Her Fairilu Magic is "Gyo Gyo Kingyo."
  • Teacher Leon is a chameleon Fairilu. He is in charge of transformation studies. He looks like a woman wearing heavy makeup, but no one knows his true identity. In addition to being able to become invisible, he can freely transform into various forms regardless of gender and body type, and has taken on the appearance of women in various costumes as well as a musician-style man thanks to knowledge he seems to have gained in the human world. When he gets angry or loses his cool, his voice becomes a man's. He gives advice on body modification, fashion, and makeup to the handsome boys of Jofearil who are worried about how to become popular. He is extremely tone-deaf, to the point that he was disqualified in the second season.
  • Madame Neko is a British Shorthair Fairilu. Due to her heavy body, she can't fly using wings, so she moves around on a magical cushion. MShe is married. She loves books and reads manga at the Legend Fairilu exclusive library. Also, among the forbidden books at the Magical Fairilu School is the Story of the Black Witch written by Mrs. Cat, which is currently sealed away with powerful magic. Her catchphrase is "~Nyamasu".

Humans

;Nozomu Hanamura
;Karen Hanamura
;Arisu Hanazono

Media

Merchandise

The franchise was first announced in Press Conference on December 11, 2015, as the second collaboration work between Sanrio and Sega Sammy Holdings, meant for the younger female demographic. It was revealed also that the series will have themes relating to flowers and keys, as well as mermaids and insects with characters officially based on the said themes. Merchandise of the series is officially planned, including stationery, toys, raincoats, clothing and more and was released in March 2016. In games, the series will appear in the next installment of the Apron of Magic Arcade game. More information of the franchise was unveiled on the 2016 Sanrio Expo on January 30, 2016, which includes the Sanrio Puroland Mascot form of Lip as well as revealed merchandise.

Anime

An anime adaptation of the series, titled Rilu Rilu Fairilu: Yōsei no Door, began airing in all TXN stations in Japan on February 6, 2016, replacing Jewelpet: Magical Change on its initial time-slot, and ended on March 25, 2017. It is directed by Sakura Gojō and written by Aya Matsui. A sequel, titled Rilu Rilu Fairilu: Mahō no Kagami was announced by Sanrio via the anime's official Twitter account, began airing on April 7, 2017, and ended on March 30, 2018. It is directed by Sakura Gojō and Nana Imanaka, written by Akemi Omode. A third season, titled Oshiete Mahō no Pendulum: Rilu Rilu Fairilu began airing on Kids Station, Animax, and Tokyo MX on July 7, July 8 and July 15, 2018, respectively. It ended on January 5, 2019.