Red Uno Santa Cruz
Red Uno Santa Cruz is a Bolivian television station licensed to Santa Cruz de la Sierra. Operating on VHF channel 13, it is both an owned-and-operated station and the flagship station of Red Uno de Bolivia, and one of the oldest private television stations in the country.
History
Cruceña de Televisión was established on February 2, 1984 and launched on April 1, 1984, owned by Ivo Kuljis, who had previously founded the first private television production company in Bolivia, PROTEL, in 1979, and did experimental test broadcasts in the early 80s without falling under the legislation of the time. Until then, Santa Cruz only had two television stations, channel 7 from the government's Televisión Boliviana and channel 11 from UAGRM. Broadcasting hours and signal reach were limited, yet it became the first private television station in the city. Its programming at launch time consisted largely of educational and cultural feature films. In 1985, announcer Gloria Morales joined the station. Journalist Jorge Arias left in 1996 and founded the first UHF channel in the city, Megavisión. In the same year, Ivo Kuljis launched Canal Mágico on UHF channel 42.The station bought a 10 kilowatt Harris Platinum transmitter in March 2006, marking the start of its digitization program.