Real Gold
Real Gold is a British music and arts brand established in London in Summer 2006.
The brand operates across various industries including recorded music, event promotion, print publishing and merchandising. It is commonly associated with the hospitality sector, having opened The Alibi, and Pamela bar in Dalston, Five Miles in Seven Sisters and more.
There is a heavy use of cataloguing with all the brand's output very similar to that of Factory Records.
History
The brand was founded by Dean 'Deano Jo' Joannides. The first incarnation of Real Gold was that of a DJ collective, before evolving into a more focused event promotion organisation. Real Gold began creating merchandise that showcased various types of creative talent, which were labelled as 'Releases', most commonly taking the form of t-shirts, vinyl records and fanzines.With early Real Gold associates becoming known independently in their own respective careers, in 2009 the brand evolved into the working alias for Deano Jo and enveloped most of his entrepreneurial work.
Deano Jo was listed in The Independent's 2009 feature on 'The 15 people who will define the future of arts in Britain' and profiled in Dazed & Confuzed's article on the world's most inspiring young entrepreneurs.
Collaborators
Early members and frequent collaborators include photographer Ben Rayner, creative director Ronojoy Dam, art director Ben Freeman, chef Gabriel Pryce, artist Lewis Teague Wright and many more.Real Gold worked with musicians Adele, Florence and the Machine and Laura Marling at early stages in their careers.
In 2017 they commissioned and presented 'The Best of Risky Roadz' at Rio Cinema, Dalston and The Mockingbird Cinema, Birmingham.
In 2020 they presented the debut art exhibition for musician Frank Carter.
Associated Businesses and Organisations
Current
° Love Brother° Pamela
° Sweeney
° Thug Nation
° Yeah Boi!
Previously
° The Alibi° Birthdays
° Five Miles
° Future Artefacts
° Rita's
Releases
| Catalogue Number | Title | Year |
| RG0001A | "Halloween" T-shirt by Jack Bechtler | 2006 |
| RG0002A | "Turkish Gold" T-shirt by Kate Moross and Georgia-Rose Fairman | 2006 |
| RG0003A | "We Got Your Back" T-shirt by Ted Lovett and Ben Rayner | 2006 |
| RG0004A | "Real Gs Mixtape" CD by Team Mega Mix | 2007 |
| RG0005A | "Romancing The Bottle" 7 inch by The Train Chronicles | 2007 |
| RG0006A | "Waterparks" T-shirt by Jack Bechtler | 2008 |
| RG0007A | Sticker Pack 1 | 2009 |
| RG0008A | Poster Set 1 | 2009 |
| RG0009A | "Don't Forget The Struggle, Don't Forget The Streets" T-shirt | 2010 |
| RG0010A | "Real Gold Photographers' Senate - 01" Zine | 2011 |
| RG0011A | "Real Gold Photographers' Senate - 02' Zine | 2011 |
| RG0012A | "Real Bold" T-Shirt designed by Nick Richie | 2011 |
| RG0013A | "The Alibi Faces" T-Shirt by Ted Pearce | 2012 |
| RG0014A | "Fight Back" T-Shirt | 2012 |
| RG0015A | "Mass Movement" T-Shirt | 2012 |
| RG0016A | "06" T-Shirt by Lucas Donaud | 2012 |
| RG0017A | "Hatred Alone Is Immortal" T-Shirt by Dylan Hughes | 2013 |
| RG0017B | "Hatred Alone Is Immortal" T-Shirt by Dylan Hughes | 2013 |
| RG0018A | “Know We” T-Shirt | 2013 |
| RG0019A | James Pearson-Howes x Tim Head "Cerebus" T-Shirt | 2014 |
| RG0019B | James Pearson-Howes x Tim Head "London Lad" T-Shirt | 2014 |
| RG0019C | James Pearson-Howes x Tim Head "Pink Sky" T-Shirt | 2014 |
| RG0020A | "Larger Than Life, Twice As Ugly" Zine by Louie Jenkins | 2014 |
| RG0021A | "The Alibi 5th Birthday" Zine | 2015 |
| RG0022A | "Dalston Squad" Badge by Rob Whoriskey | 2015 |
| RG0023A | "X years in London" Video by Joe Ridout | 2016 |
| RGo\o | "X years in London OST" Cassette Tape by Braiden | 2016 |
| RG0024A | Poundlandbandit "Memes About Ket Fiends" Zine by poundlandbandit | 2017 |
| RG0025A | "The Alibi Women" T-Shirt by Ted Pearce | 2018 |
| RG0026A | "Takeaways" Zine by Rae Chen Elliman | 2024 |
| RG0027A | "Palestine: Khawa" Zine by BB and Jorj Goss | 2025 |
Events
Main Event Series
° RGEVENT° RGCOLLAB
° RGDJ
Other Event Series
° Cough / Cool° North Angel
° Rich History
° The Golden Gloves
° The International Amalgamation of Champions
RGEVENT
| Catalogue Number | Title | Year |
| RGEVENT0001 | "A Large Party" | 2006 |
| RGEVENT0002 | "A Fucked Up New Year" | 2006 |
| RGEVENT0003 | "Goldtube" | 2007 |
| RGEVENT0004 | "The Train Chronicles Release Show" | 2007 |
| RGEVENT0005 | "The Train Chronicles" | 2007 |
| RGEVENT0006 | "Cheeseburger Pool Party" | 2007 |
| RGEVENT0007 | "A Larger Party" | 2008 |
| RGEVENT0008 | "Suedeheads" | 2008 |
| RGEVENT0009 | "Every Man For Himself" | 2009 |
| RGEVENT0010 | "RIP Roger / Larry Troutman" | 2009 |
| RGEVENT0011 | "Real Gold's 3rd Birthday" | 2009 |
| RGEVENT0012 | "New Year's Eve" | 2009 |
| RGEVENT0013 | "1-800 Mega Death " | 2010 |
| RGEVENT0014 | "Real Gold Photographers Senate Edition One" | 2011 |
| RGEVENT0015 | "The Alibi's First Birthday" | 2011 |
| RGEVENT0016 | "Real Gold Photographers Senate Edition Two" | 2011 |
| RGEVENT0017 | "Real Bold 1" | 2011 |
| RGEVENT0018 | "Aaliyah - 10 Years Gone" | 2011 |
| RGEVENT0019 | "Real Gold - Five" | 2011 |
| RGEVENT0020 | "One Night Stand" | 2011 |
| RGEVENT0021 | "The Alibi’s 2nd Birthday" | 2012 |
| RGEVENT0022 | "Magnitude" | 2012 |
| RGEVENT0023 | "6th Birthday Party - NTS Takeover" | 2012 |
| RGEVENT0024 | "6th Birthday Party" | 2012 |
| RGEVENT0025 | "The Alibi 3rd Birthday" | 2013 |
| RGEVENT0026 | "XX By XXXVI" | 2013 |
| RGEVENT0027 | "The Alibi 4th Birthday" | 2014 |
| RGEVENT0028 | "Real Gold Summer Jam" | 2014 |
| RGEVENT0029 | "Larger Than Life, Twice As Ugly" | 2014 |
| RGEVENT0030 | "DJ Funk" | 2014 |
| RGEVENT0031 | "DJ Q" | 2014 |
| RGEVENT0032 | "The Alibi 5th Birthday" | 2015 |
| RGEVENT0033 | "The Alibi 6th Birthday" | 2016 |
| RGEVENT0034 | "Pammy's First Birthday" | 2016 |
| RGEVENT0035 | "Show Me The Body" | 2016 |
| RGEVENT0036 | "X years in London" | 2016 |
| RGEVENT0037 | "10 Years" | 2016 |
| RGEVENT0038 | "The Alibi 7th Birthday" | 2017 |
| RGEVENT0039 | "Five Miles Launch Party" | 2017 |
| RGEVENT0040 | "The Best of Risky Roadz" | 2017 |
| RGEVENT0041 | "The Best of Risky Roadz : Birmingham" | 2017 |
| RGEVENT0042 | "PoundlandBandit - Memes About Ket Fiends" | 2017 |
| RGEVENT0043 | "The Alibi Women T-Shirt Launch Party" | 2018 |
| RGEVENT0044 | "The Alibi 8th Birthday" | 2018 |
| RGEVENT0045 | "Real Gold Summer Jam" | 2018 |
| RGEVENT0046 | "REAL GOLD UK Garage Jam - Summer Block Party" | 2019 |
| RGEVENT0047 | "Real Gold 15th Birthday - Next 15" | 2021 |
RGCOLLAB
| Catalogue Number | Title | Year |
| RGCOLLAB0001 | "Best Window" with BEST | 2006 |
| RGCOLLAB0002 | "Chalk" with Chalk Club | 2006 |
| RGCOLLAB0003 | "Turkish Gold" with Young Turks | 2006 |
| RGCOLLAB0004 | "New Kids On The Yacht 1" with Young Turks & Team Mega Mix | 2006 |
| RGCOLLAB0005 | "New Kids On The Yacht 2" with Young Turks & Team Mega Mix | 2006 |
| RGCOLLAB0006 | "Louis Enchante & Friends" with Louise Enchante | 2006 |
| RGCOLLAB0007 | "Young and Lost" with Young and Lost Club | 2006 |
| RGCOLLAB0008 | "Silver and Gold" with Silverspoon Attire | 2006 |
| RGCOLLAB0009 | "Wallfly" with This Is Music | 2009 |
| RGCOLLAB0010 | "Bold Tendencies 5 Launch" with Bold Tendencies | 2011 |
| RGCOLLAB0011 | "Mass Movement" with T-Shirt Party | 2012 |
| RGCOLLAB0012 | "Live Evil" with Live Evil Festival | 2014 |
| RGCOLLAB0013 | "10 Years — Dinner" with Nike 1948 | 2016 |
| RGCOLLAB0014 | "Liam Hodges" with Liam Hodges | 2017 |
| RGCOLLAB0015 | "Off Out" with Off Out Records | 2017 |
| RGCOLLAB0016 | "Daytime Party Fun Day Awesome Fest #2" with Five Miles | 2018 |
| RGCOLLAB0017 | "Five Miles NYE" with Five Miles | 2018 |
| RGCOLLAB0018 | "Lucky 13th Birthday Dinner" with Hennessy | 2019 |
| RGCOLLAB0019 | "900 Days of Chaos" with Frank Carter | 2020 |
RGDJ
| Catalogue Number | Title | Year |
| RGDJ0001 | "Gabriel's Leaving" | 2006 |
| RGDJ0002 | "Troubled Minds" | 2006 |
| RGDJ0003 | "1-800 Mega Mix Battle 1" | 2006 |
| RGDJ0004 | "Dummy Sunday" | 2006 |
| RGDJ0005 | "Socks Off" | 2006 |
| RGDJ0006 | "1-800 Mega Mix Battle 2 | 2006 |
| RGDJ0007 | "Four Years Of Vice Magazine" | 2006 |
| RGDJ0008 | "Anna Su" | 2006 |
| RGDJ0009 | "Fucked Up" | 2006 |
| RGDJ0010 | "People Are Germs" | 2007 |
| RGDJ0011 | "So In Love" | 2007 |
| RGDJ0012 | "The Do Club" | 2007 |
| RGDJ0013 | "Push" | 2007 |
| RGDJ0014 | "Haiti Fundraiser" | 2010 |
| RGDJ0015 | "Dazed Live" | 2011 |