Robert Pittman (media executive)
Robert Warren Pittman is an American businessman. Pittman was the CEO of MTV Networks and the cofounder and programmer who led the team that created MTV, and is the CEO of iHeartMedia and the cofounder of Casa Dragones Tequila. Pittman joined iHeartMedia's predecessor company Clear Channel in November 2010 as an investor and the company's Chairman of Media and Entertainment Platforms, was named CEO in 2011 and chairman in 2013. Pittman led Clear Channel's transformation into iHeartMedia, Inc. in September 2014 to reflect its new multiplatform business and expanded mission. Pittman has also been the former chairman and CEO of Clear Channel Outdoor, CEO of AOL Networks, Six Flags Theme Parks, Quantum Media, Century 21 Real Estate and Time Warner Enterprises, and COO of America Online, Inc. and AOL Time Warner.
Pittman has also been a radio and TV programmer, marketer, investor and media entrepreneur who has had multiple careers in a number of consumer-focused industries. In giving him its first 'Media Visionary" award, advertising publication Adweek referred to him as a "jack of all media" and former MTV executive Tom Freston referred to him as "the wonder boy of branding".
Biography
Early life
The son of a Methodist minister, Pittman was born in Jackson, Mississippi, but raised in Hattiesburg and Brookhaven, where he attended Brookhaven High School and became a radio announcer at age 15 to earn money for flying lessons. He was an announcer in a number of cities and then successfully programmed radio stations in Pittsburgh, Chicago and finally at the NBC flagship station, WNBC, in New York when he was 23. He also produced and co-hosted a music video and news show in 1978 that ran on NBC's O&O Television stations. He learned to fly and has been a pilot for almost 50 years: He now has over 6,000 flight hours, currently holds an Airline Transport Pilot's license for airplanes, and is rated for helicopters and three types of jets.MTV Years
At Warner Amex, he oversaw the creation and growth of MTV and the transition of Nickelodeon from a failing network geared to preschoolers to the highest-rated channel aimed at older kids as well as the launches of VH-1 and Nick at Nite, and led the initial public offering for MTV Networks and its expansion into international markets. Under Pittman's leadership, MTV became the first profitable cable network; then-Warner Communications' Co-chairman and Co-Chief Executive Officer Steve Ross also noted that MTV became the most profitable basic cable network during Pittman's tenure there. During his tenure at MTV, the network was criticized harshly for its initial reluctance to play videos from African American artists. During Pittman's tenure, MTV responded to this criticism by Rick James by actively soliciting and championing videos by Black artists, including Michael Jackson and Tina Turner, and later launched Yo! MTV Raps to introduce rap music to the MTV audience. During Pittman's time at MTV the channel also launched what became an extremely successful live event business—broadcasting the entire groundbreaking Live Aid global concert for Ethiopian famine relief on June 13, 1985, and launching the MTV Video Music Awards show in 1984. For his development of the MTV brand, Advertising Age selected Pittman in 2010 as one of the ten most influential marketers who transformed American Culture. In 2023, Grunge Magazine named Pittman "One of the Unsung Heroes of Modern Pop Music," someone who made "contributions to popular music that were utterly, ridiculously game-changing" for his innovations to the music industry and popular culture as a co-founder of MTV. Pittman also received a 1984 Council of Fashion Designers of America Award in recognition of MTV's impact on fashion and popular culture.Quantum Media and Time Warner
After MTV, Pittman founded Quantum Media with MCA. The company was founded in 1986, and was initially bankrolled by MCA to handle the record labels of the company. As described in the October 15, 2020, episode of his podcast Math & Magic, in 1987 this joint venture company built an equity stake in the J. Walter Thompson advertising agency with the goal of acquiring the company, but after briefly discussing joining forces with Sir Martin Sorrell, founder of WPP, lost to him just as he was beginning to build his company. In 1989, Pittman bought out MCA, sold its assets to Warner Communications and became senior advisor to Warner Communications CEO Steve Ross just as Warner was merging with Time Inc. to create Time Warner. In 1990, Pittman was appointed president and CEO of Time Warner Enterprises, the new business group of Time Warner, and in 1991 became chairman and CEO of Six Flags Theme Parks where his team oversaw the revitalization of the Six Flags brand, taking attendance from 17 million to 25 million using a “classic second-place strategy” with their “Bigger than Disneyland, closer to home” positioning of the brand.Century 21 Real Estate
After Pittman led a process that led to Time Warner selling a controlling interest in Six Flags to Boston Ventures in 1995, he left to join Century 21 Real Estate as CEO. Pittman and his team grew Century 21 Real Estate through a strategy that included brand-building and national marketing, a new franchise sales organization, and the early adoption of the Internet as a lead-generating tool.America Online and AOL Time Warner
While at Century 21, Pittman met Steve Case and joined the board of directors of America Online, Inc.; he joined the company as president and CEO of AOL Networks in 1996 and later became president and COO of America Online Inc. While at AOL, Pittman led the operating team that moved AOL from 6 million members to over 30 million; took the company profitable; and continued the mission of making the Internet as easy for consumers to use as the telephone or television. During Pittman's tenure, AOL had almost 50% of all Internet traffic in the U.S. and pioneered the development of digital advertising. The company's most memorable ad of that time had the tagline “America Online: So easy to use, no wonder it’s number one”. After AOL merged with Time Warner in 2001, Pittman became the Co-COO of the combined AOL Time Warner before leaving the company in 2002.Pilot Group
Pittman joined a number of his longtime operating team colleagues when he co-founded Pilot Group LLC, a private investment firm based New York in 2003. Pilot Group previously owned and sold investments including Thrillist, which is now part of Group Nine Media and in which Pilot Group is still a minority investor; DailyCandy, sold to Comcast Ventures for a reported $125 million; IdealBite, which was sold to the Walt Disney Company; and entertainment research company OTX. Pilot also owned and sold significant minority investments in David's Bridal and Nutrisystem, and owned and sold the Barrington Broadcasting television group to Sinclair Broadcast Group in 2013 for $370 million and its radio station group Double O Radio to a variety of regional radio station groups including Town Square Media. Pilot and Pittman have also held various minority positions in digital content and technology venture companies including social gaming company Zynga, in which Pilot was an early investor; Huffington Post and Facebook. In April 2018, Pilot Group sold its stake in Casa Dragones tequila brand to BDT Capital Partners LLC — Warren Buffett's banker—which is taking the lead investor role and providing capital to take Casa Dragones to the next level—although Pittman, as the co-founder, maintained his personal stake and remains on the board.Clear Channel Media Holdings, Inc. and iHeartMedia, Inc.
In November 2010, Pittman took on the role of Chairman of Media and Entertainment Platforms for Clear Channel, and made a personal equity investment in the company. In this role, Pittman worked to leverage the company's media assets and spearhead the further development of a digital strategy for Clear Channel Radio, particularly for its iHeartRadio digital radio platform. At this time, the company was burdened with $20 billion in debt as the result of a 2008 leveraged buyout. In September 2014, Pittman led the company's transformation to iHeartMedia, Inc. to better reflect the company's multi-platform focus. Today Pittman is chairman and CEO of iHeartMedia, Inc., with multi-platform assets across broadcast radio; digital; podcasting; mobile; social; data; and live events. Under Pittman's leadership company debt was significantly reduced—from $16.1 billion to $5.75 billion—and the company emerged from restructuring in May 2019. At that time, T. Rowe Price referenced the company as one revived by disruptive change. In addition to being the number one audio company in America by reach, iHeartMedia, Inc. is the number one streaming radio company and now the number one podcast publisher globally. In October 2018 closed its acquisition of podcasting pioneer Stuff Media, LLC, the leading for-profit publisher of entertaining and informative podcast content, which includes the HowStuffWorks brand and content. Pittman played a pivotal role in developing the iHeartRadio Music Festival, the biggest live concert festival in radio history, the first of which occurred in Las Vegas on September 23–24, 2011 along with the launch of the New iHeartRadio. The company has since expanded its national tentpole live events platform to include the nationally televised iHeartRadio Music Awards; the iHeartCountry Festival; iHeartRadio Fiesta Latina; the iHeartRadio Podcast Awards; iHeartRadio ALTer Ego and the iHeartRadio Jingle Ball Tour. In December 2016, the company launched its two new on demand subscription platforms, iHeartRadio Plus and iHeartRadio All Access.In conjunction with this position, Pittman also maintains his role as Founding Member of Pilot Group and continues his activities as a venture investor; in an indication of his continued interest in emerging technologies and businesses, he also serves on the board of live social video company Airtime. With his return to radio, Huffington Postʽs media business expert Charles Warner dubbed him “best radio programmer ever” and in 2011 he was ranked by Radio Ink magazine as the "Most Powerful Man in Radio". "Never before has anyone taken the number one slot on the list in their inaugural year," stated Radio Ink Publisher/CEO B. Eric Rhoads. Pittman retained that designation in 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024, and was also named Radio Ink's 2019 Radio Executive of the Year.