Century 21 Real Estate


Century 21 Real Estate LLC is an American real estate agent franchise company founded in 1971. The system consists of approximately 14,000 independently owned and operated franchised broker offices in 86 countries and territories worldwide with over 147,000 sales professionals. Century 21 Real Estate is headquartered in Madison, New Jersey.
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History

Century 21 Real Estate was founded in 1971 by two real estate agents, Art Bartlett and Marsh Fisher, in Orange County, California.
Here Bartlett reveals how they decided on the name:
Century 21 was acquired by Trans World Corporation in 1979, when Trans World Corporation decided to focus on hospitality and housing. In 1985, MetLife acquired Century 21 from Trans World Corporation. When MetLife decided to leave the housing business, Century 21 was sold to Hospitality Franchise Systems in 1995. When Cendant split in 2006, Century 21 became part of Realogy, now Anywhere Real Estate.

''The Joy of Home'' Campaign

In November 2024, Century 21 Real Estate launched "The Joy of Home," a global marketing campaign. Century 21 cited shifts in consumer decision making towards community and connection as motivators behind the campaign, which features "more humanized" messaging and visual media.

Legal cases

In 2019, Century 21's parent company Realogy was named as a co-conspirator in multiple class-action lawsuits alleging that it artificially inflated commissions paid by home sellers. In September 2023, it agreed to pay $83.5 million to settle two of the lawsuits. One of the cases, Burnett v. National Association of Realtors, went to trial the following month, where a federal jury found that the parent company did participate in the commissions conspiracy. The settlement agreement removed the requirement for Century 21 real estate agents to belong to the National Association of Realtors.