QEFM


Quality Europe FM was a UK radio station transmitted across Europe via the Astra 1A satellite in the early 1990s. QEFM was one of the first European radio stations to use Direct to Home reception as its primary method of delivery, despite the use of the acronym "FM" in its name.

History

The station first broadcast briefly from Cheltenham. Quality Europe FM started when Roy Litchfield approached Ray Pearson and suggested that he take up a short licence to cover the Cheltenham Festival of Music that year. "We kitted out a Caravan and sold local advertising. The idea then formed to go Satellite and as I had space in the top floor of a large house I had built, we constructed our own studios. We had many local presenters join us and many celebrities climbed the stair to our 2 studios. We played a full programme of music and covered many topics. We had many on air competitions which gained us a terrific following all over Europe. But sadly, finance from advertisers meant that the tight budget we maintained was not viable."
It then moved to studios located in the building of Hi-Tec Xtravision in Albany Park, Camberley, Surrey, UK, which it later shared with its sister station Quality Country Music Radio. The first broadcast from the new studios in Camberley was by . QEFM closed down in 1994 after a series of financial and management related problems. At its peak QEFM boasted 23.8 million listeners a week in over 26 countries and had become the number one satellite station in Europe, following the demise of Radio Luxembourg in 1992.

Presentation

On air QEFM had a very polished style and the studios in Camberley became home to some famous names. One such name was Dave Lee Travis, who after leaving the BBC in a much publicised split, briefly presented his independent commercial show via the station. Todd Slaughter, President of the Official Elvis Presley Fan Club, also broadcast a very popular Elvis Show which he handed over to Mike Adams, ex-Radio One contributor and BBC Midlands presenter.
While QEFM was primarily a MOR and pop music station, one of the few programmes to survive the station's closure in 1994 was Eric Wiltsher's "Satellite Surgery", which having originally moved to QEFM from Euronet, transferred across to Country Music Radio.

Station personnel

In Cheltenham: