Proximo Spirits

Proximo Spirits, Inc., is an American multinational alcoholic beverage company, with its headquarters in Jersey City, New Jersey. It is a major distributor of tequila and other spirits, it is best known for Jose Cuervo, the world's largest-selling tequila brand.
Proximo owns over a dozen spirits brands, including Jose Cuervo, 1800 Tequila, Three Olives Vodka, Kraken Black Spiced Rum and Boodles British Gin, as well as craft spirits such as Hangar 1 Vodka and Stranahan's Colorado Whiskey.

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History

Proximo Spirits was founded in 2007 by the Beckmann family, who also owned and operated Jose Cuervo. In a deal announced in March 2013, Proximo took over the Jose Cuervo distribution rights from Diageo on July 1, 2013. The deal also give Proximo Spirits control over Old Bushmills Distillery. London-based Proximo Spirits UK was launched in July 2013. Both Proximo and Cuervo are controlled by the Beckmann family, descendants of Jose María Guadalupe de Cuervo.
As of 2013, Proximo distributes approximately 6 million total cases per year.
Proximo announced the release of TINCUP whiskey, a partnership with Stranahan's Colorado Whiskey founder Jess Graber, in 2014.
In 2021, Proximo bought a majority stake in Proper No. Twelve Irish whiskey, in a deal worth up to $600 million. Proximo acquired Spanish distribution firm Icon Spirits in October 2023, ending its joint venture with Maison Villevert. In 2025, Proximo announced that Mauricio Vegara would now manage the US and Canada region for the company.