Promotion (song)
"Promotion" is a song by the American hip hop superduo ¥$, composed of rapper Kanye West and singer Ty Dolla Sign, from their second studio album, Vultures 2. The song features vocals from Future. Prior to the song's release, Adin Ross previewed a snippet in July 2024.
"Promotion" peaked at number 76 on the Billboard Hot 100, and is Future's 200th entry on the chart. Critical responses to the song were generally unfavorable.
Background and composition
On July 23, 2024, American influencer Adin Ross shared a snippet of "Promotion", revealing rapper Future's appearance. At a concert in August, Ty Dolla Sign mistakenly said that Vultures 2 topped the US Billboard 200 prior to a performance of the song.
"Promotion" includes synthesizer tones and drum machine sounds. Future sings an Auto-Tuned chorus. During the song's outro, West references his hit single "Good Life", rapping "Like we always do at this..."
Release and reception
On August 3, 2024, ¥$ released their second studio album Vultures ''2 independently through YZY, including "Promotion" as its sixth track. The song was met with generally negative reviews from music critics, who often criticized its production and lyrics. Writing for Slant Magazine, Paul Attard felt that West is not bothered with the song and called it "too-cutesy." Gabriel Bras Nevares of HotNewHipHop was highly critical of the production, seeing the synth tones and drums as among the most generic work of 2024. Complex Peter A. Berry criticized Future's chorus, writing that it "sounds like an indistinct beginning of a Future verse." He was also unfavorable towards West's verses, comparing their lyrics to "reading off cliff notes about how to be a jerk rather than convincingly playing the role of one." In a positive review at Billboard'', Michael Saponara wrote that the song features West's strongest performance on the album as he utilizes his "Midas touch", also praising Future's appearance.