Promecal

Promecal, also known by the corporate name Grupo de Comunicación Promecal, S. L., is a mass media company in Spain. The company's name is short for Promotora de Medios de Castilla y León.

History and assets

The company was founded in 2000 by construction magnate. Its newspapers in Castile and León include the Diario de Burgos, Diario Palentino and . In television, it owns two terrestrial digital channels in Navarre through its subsidy – and. In Castile and León, it owns 50% of Castilla y León Televisión, the only TDT operator in the region; its channels are La 7 and La 8. It also owns the news agency ICAL, and operates several Onda Cero radio franchises. In 2003, it held 40% of the shares in Antena 3 in Castile and León.
In 2020, the company expanded into the region of La Rioja. It launched the newspaper El Día de La Rioja in April, and the television channel 7 La Rioja in October.

Organisation

As of 2010, Promecal's advertising was managed by a subsidy of PRISA, while Promecal's presses were used for some PRISA titles.
Promecal's internal structuring includes executive boards in each of its companies. Méndez Pozo's brothers and sons dominate executive positions.