It is one of the earliest bloomers in its habitat, blooming from February to June. "Primula" means first, referring to the early bloom time of the genus. The inflorescence is a cluster of flowers at the end of a leafless stalk. The flowers are lavender to pink, have a corollatube with a yellow ring at the mouth, and then flare into five lobes, with two lobes at the end of each of the 5.