Playful Kiss


Playful Kiss, also known as Mischievous Kiss or Naughty Kiss, is a 2010 South Korean romantic-comedy television series, starring Kim Hyun-joong and Jung So-min. It aired on MBC from September 1 to October 21, 2010, on Wednesdays and Thursdays at 21:55 for 16 episodes.
It is based on the Japanese manga Itazura Na Kiss written by Tada Kaoru. The Korean series is the third television adaptation of the manga following the Taiwanese It Started with a Kiss in 2005, and its sequel They Kiss Again in 2007. Though Playful Kiss received low ratings in South Korea in the five to seven percent range, it was sold to 12 countries in Asia for approximately and developed a strong cult following, having been streamed 70 million times on Viki and earning in ad revenue through online streaming. Due to its international popularity, a short special edition was aired on YouTube after the series finale.

Plot

A ditsy and unpopular Oh Ha-Ni is in love with her opposite, Baek Seung-Jo who is a smart and popular boy and never accepts her feelings. Tension rises when Oh Ha-Ni and her dad have to live in the same home as Baek Seung-Jo and his parents due to unexpected reasons

Cast

Main characters

;Baek and Oh families
;Tennis club
;Extended cast

Ratings

Awards and nominations

Soundtrack

Epilogue

To show Ha-ni and Seung-jo's married life, Playful Kiss: Special Edition was released on YouTube beginning November 2, 2010. The seven 10-minute webisodes were subtitled in English, Japanese, Chinese, and Spanish, among others. The online series was popular, with the first episode initially receiving over 1,000,000 hits in the first two days, and over 19,000,000 hits for the entire 7 episodes. Kim Hyun-joong was later interviewed by Anna Coren on CNN's TalkAsia in which he discussed the significance of YouTube in spreading awareness about Korean culture.

Theatrical version

On October 19, 2012, it was announced that the drama would be edited down into a film version. This theatrical edition was released exclusively in Japan on a limited run to selected theaters in Tokyo and Osaka in December 2012. It was screened with the original Korean dialogue with subtitles in Japanese. Afterwards, a DVD of the theatrical edition was also released in Japan.