Pizza 73


Pizza 73 is a Canadian pizza restaurant chain founded by David Tougas and Guy Goodwin in 1985 and headquartered in Edmonton, Alberta. It was acquired by the Toronto-based Pizza Pizza chain in 2007 for.
The restaurant's name originates from its original phone number which repeats the number 73. Pizza 73 was the first delivery chain in Alberta to have a centralized call center, allowing customers to order their meals by phone; Pizza 73 has facilitated orders online since 1995. The restaurant has been recognized as one of Canada's 50 best-managed services, and one of Alberta's 50 fastest-growing companies by Alberta Venture.
In 2019 Pizza 73 added vegan options to its menu.

Business model

Pizza 73 built its chain not using the common franchise model, but by opening new locations as joint ventures with the store operators. The company co-owns the locations and splits the profits with the co-owner, rather than making their money on markup of supplying ingredients and services.