Pirate's Booty


Pirate's Booty is a puffed corn and rice snack food developed and produced in 1987 by Robert Ehrlich. B&G Foods acquired Robert's [American Gourmet Food] in June 2013. In 2018, B&G Foods sold the brands to The Hershey Company.
Ehrlich would often watch people purchasing cheese puffs in a local supermarket. The snack, Ehrlich explained, did not have "any real cheese in them... most of the ingredients you couldn't even pronounce." Ehrlich then went on to found a snack brand known as Vegan Rob's, which makes cheese puffs with no cheese in them.

Ingredients

The snack is made with corn meal, rice, and cheddar cheese.

Owner

Pirate Brands is owned and operated by Amplify Snack Brands, a Hershey company.

Recall

On June 29, 2007, Robert's American Gourmet recalled their Veggie Booty brand snack food due to salmonella contamination.