Peter Beier

Peter Beier Chokolade, usually referred to as Peter Beier, is a Danish premium chocolate manufacturing and retailing company founded by Linda and Peter Beier in 1996. It is based at the Ørsholt estate outside Helsingør.

History

Peter Beier was born in Slangerup in 1965. He was educated as a pastry chef in Stubbekøbing on the island of Falster in 1985 and headed Magasin du Nord's chokolaterie from 1987. Linda Beier has a law degree from University of Copenhagen. They founded Peter Beier Chokolade in 1996. The first Peter Beier chocolate store opened in Copenhagen in 2000 and the first combined café and chocolate store opened on Falkoner Allé in Frederiksberg in 2002. In 2003, the company acquired its own cocoa plantation in the Dominican Republic to have better control of the supply chain. Another 11 stores opened between 2003 and 2014. The first store outside Denmark opened in Malmö, Sweden. It was followed by a store in Dubai in 2016.

Products

The product range includes filled chocolates, chocolate pastilles, chocolate powder and traditional Danish products such as flødeboller and ''pålægschokolade''

Chocolate stores

As of 2015, Peter Beier has 19 chocolate stores of which five are shop-in-shop concepts operated in collaboration with Meny supermarkets. The company also has its own online store.

Denmark

;Copenhagen

Skoubogade 1, city centre
Store Kongensgade 3, city centre
Terminal 2, Copenhagen Airport, Amager
Falkoner Allé 43, Frederiksberg
Nordre Frihavnsgade 20m Østerbrogade
Rotundenm Strandvejen 64A, Hellerup
Lyngby Hovedgade 47, Kongens Lyngby
Vermlandsgade 51, Amager
Nærumvænge Torv 18, Nærum
Bagsværd Hovedgade 128, Bagsværd

;Helsingør

Ørsholtvej 35

;Hørsholm

Hovedgaden, Hørsholm Midtpunkt 16
Kongevejs Centret 6, Hørsholm

; Stenløse

Egedal Centret 33, st., Stenløse

;Aalborg

Otto Mønsteds Vej 1, Aalborg

;Aarhus

Ryesgade 35, Aarhus

;Odense

Mågebakken 4-6 (Meny), Odense

Sweden

; Helsingborg

Södra Storgatan 5, Helsingborg

;Malmö

Baltzargatan 32

Chocolate lounges

Two "chocolate lounges" are currently operated in association with the chocolate stores in Store Kongensgade and Nordre Frihavnsgade in Copenhagen. In 2016, it was announced that a chocolaterie with on-site chocolate production and café will open in Axel Towers, opposite the main entrance to Tivoli Gardens.

Controversy

In October 2025, Danish newspaper Politiken reported that Peter Beier faced criticism for using video surveillance to monitor and reprimand employees. Former staff described the constant monitoring as creating a stressful and psychologically harmful work environment, with one employee saying they were "about to completely break down". Experts quoted in the article described the practice as invasive and contrary to good management and workplace ethics.