Pro TV


PRO TV is a Romanian free-to-air television network, launched on 1 December 1995 as the fourth private TV channel in the country. It is owned by CME, which is owned by PPF Group.
Since 3 September 1999, the company has also been broadcasting its own signal for the Republic of Moldova, under the Pro TV Chișinău brand. It broadcasts, in addition to Pro TV Bucharest programs, a series of local news and programs and its own advertising slots throughout the day.
Targeting urban adults aged 21 to 54, Pro TV uses a programming strategy of top international series and movies, as well as a wide variety of local productions including news programming, local entertainment and local fiction.
On 29 August 2014, Pro TV launched its own streaming service, called Pro TV Plus, dedicated to original series. Later, in 2021, it was replaced by Voyo, which has the same series and original shows of the Pro channels, plus some other exclusives and original content.
Since 2014, the idents for commercials and promos have become more different from those of other stations, focusing on the stars appearing in the station's shows. During the summer, idents are used that present activities that are practiced in the summer, while in the winter, idents are used that present things and activities related to the winter holidays, but also things related to winter.

History

Pro TV dates back to the creation of a UHF channel in Bucharest, Canal 31, in June 1993. Its founder, Adrian Sârbu, received the license to operate as a sports channel and, in 1994, found a foreign partner in order to launch the channel on a national scale as Pro TV.
Pro TV was the first television channel in Romania to be modelled on Western-style principles. The channel brought viewers to the streets, introduced Valentine's Day to Romania and launched a line of local celebrities. Among its remarkable innovations was a series of lottery-style programs under the name Te uiţi şi câştigi, presented by Florin Călinescu. One such event was held on the day of the 1996 Romanian general election, in which the station offered television sets to urban voters, in contrast to TVR's offer of tractors in areas of high rural turnout. There was a mystery grand prize for viewers who sent their proof of vote.
Regional broadcasts from its twelve stations stopped on 1 April 2018 as a business decision. From that day, the news produced in Bucharest was the only one seen nationwide. Regional news teams continued their activities.

Programs

The station's local productions include entertainment shows, news programs and TV series.

Știrile Pro TV

Știrile Pro TV is one of the most popular news programs in Romania, with an average rating of 9.3 points and 25.1% market share, being watched by over a million urban viewers. According to 2022 report of Reuters Institute for the Study of Journalism, 76% of the interviewed persons confirmed that Pro TV news are the most trusted ones. According to different research studies, Pro TV has at this moment a reach of 63% in terms of weekly use, 51% of the people watching the programs at least three times per week.
Știrile Pro TV won the International Emmy Award News of 2008 in September 2008.
Andreea Esca is the longest-standing newscaster in Romania. She began her career in 1993, and has been with Pro TV since 1995.
The look of the news operation was changed in March 2020, changing its color from blue to red.
Pro TV news programs are broadcast daily, multiple times per day.

Newscasters and celebrities

In September 2008, Știrile Pro TV's social campaign “Any idea what your kid is doing right now?” won the International Emmy Awards for “News”, being the first TV station in Eastern Europe to win this award.
At the beginning of 2009, Pro TV won the NAB International Broadcasting Excellence Award for the social campaigns Știrile PRO TV had developed in the previous two years.

Logos

The channel's initial identity was designed by Novocom in the United States, the logo was designed by consultancy art director David Henry, who also did the same for its Slovenian counterpart Pop TV.
The bevels and glossy effects were taken away in 2015, and the Pro TV logo is now enclosed in a blue square box. This logo was used until 15 January 2016.
On 15 January 2016, Pro TV's logo became monochrome and the well-known red-green-blue stripes were removed. This logo was first used on December 2015 in the winter 2015-2016 idents.
On 28 August 2017, Pro TV changed its logo and graphics again including with other MediaPro neighboring channels, with the exception that Acasă TV changed its name to Pro 2, Acasă Gold to Pro Gold and Sport.ro to Pro X. On that same day, Știrile PRO TV was rebranded with a new logo and look.
In April 2022, Pro 2 and Pro Gold reverted to Acasă TV and Acasă Gold.
A new logo was revealed during filming of an anniversary program in June 2025, that was revealed in November to be part of an episode from MasterChef Romania. This logo is expected to launch on 1 December 2025, following the network's 30th anniversary. Another version of the new logo was revealed during a special moment presented at Untold 2025.

Sports competitions

Pro TV was the main television channel to broadcast the UEFA Champions League in Romania between 2000 and 2009. From 2009 to 2015, it broadcast Cupa României, at football, the matches with Romanian teams from UEFA Europa League, and the preliminaries of the UEFA Champions League. From 2015, Pro TV took back the rights for UEFA Champions League and in 2016 it obtained the rights for UEFA Euro 2016. From 2021, Pro TV took back the rights for UEFA Europa League, and also for UEFA Europa Conference League and FA Cup.
In 2025, Pro TV, Pro ARENA and VOYO took the rights for Premier League and FA Cup for 3 years.

Pro TV HD

On 1 December 2006, Pro TV started to broadcast the 7:00 p.m. newscast in high-definition, thus becoming the first terrestrial television network in Romania to air in HD, starting terrestrial transmission until 2015. The station could be received via DVB-T on Channel 30 in Bucharest.

Slogans