PIE (TV channel)


Pinoy Interactive Entertainment was a Philippine free-to-air television channel co-owned by ABS-CBN Corporation, Kroma Entertainment and 917Ventures, in partnership with Broadcast Enterprises and Affiliated Media. The name is derived from pie, a baked pastry dish made of dough casing that contains various sweet or savory filling ingredient.
The channel consists of different traditional and digital entertainment programs for games, talk and variety shows mixed with real-time interaction format that can be viewed at any device, dubbed as the country's first multiscreen and real-time interactive entertainment channel. It broadcast nationwide on television via digital terrestrial through BEAM TV on its flagship station Channel 31, cable and satellite providers, as well as worldwide via online through PIE's YouTube channel, its official website and GCash's GLife, which operates from 11:00 am to 11:00 pm.

Background and history

On April 6, 2022, Ayala Corporation-owned Globe Telecom ventured into the media and entertainment industry by launching a multi-platform innovative tradigital entertainment company, Kroma Entertainment through 917Ventures Retirement Fund, which primarily owns Anima and Upstream PH. On the same day, Kroma Entertainment announced its co-ownership with ABS-CBN for its new-offering Pinoy Interactive Entertainment or PIE, with ABS-CBN serving as its main content productions provider while Kroma Entertainment as its technological innovative interaction format backed by 917Ventures, and can be accessible to reach 11 million households in partnership with Broadcast Enterprises and Affiliated Media for digital terrestrial broadcast and 85 million digitally-connected online users.
It started its test broadcast on April 25, 2022, showcasing unprompted daily questions each day until May 15, followed by a seven-day "Countdown to TagumPIE" special on May 16–22, and made its official launch on May 23, 2022. Following the implementation of changes in PIE Channel's programming on September 12, 2022, the channel has been made available to international viewers through its YouTube channel.
On November 24, 2023, Kroma Entertainment announced that the channel will transition as fully online platform starting January 1, 2024. Its terrestrial broadcast on digital free-to-air television, cable and satellite had ceased broadcasting at 11:00 PM of December 31, 2023, with Playlist as its final program aired on the channel.
On June 15, 2024, PIE ceased its operations in both platforms after two years. Viewers encourage to watch its past episodes and online contents in their YouTube channel.

Programming

Final hosts

The following list are well-known celebrities and online influencers who served as the channel hosts in their respective programming blocks, dubbed as "PIE jocks":

Mukhang Perya