Pinoy Big Brother: Kumunity Season 10
The tenth season of the reality game show Pinoy Big Brother, subtitled Kumunity, stylized as Kumunity Season 10, aired on Kapamilya Channel and A2Z for 226 days from October 16, 2021, to May 29, 2022.
This season is the second and final consecutive season to partner with the social-media app Kumu after Connect.
Using a similar, modified format of both Lucky 7 and Otso, the season revolved around three groups of housemates, representing three Kumunities: celebrities, adults and teens. On the fourth and final batch, the top two housemates of each Kumunity, along with four other wildcard housemates chosen through challenges, competed for the four spots in the finale.
After 226 days of gameplay, celebrity housemate Anji Salvacion was crowned winner against adult housemate Isabel Laohoo. Samantha Bernardo, teen housemate Rob Blackburn, and Brenda Mage were the finalists. Salvacion was the second celebrity winner in a combined season, and the fourth celebrity winner overall, since Daniel Matsunaga of All In in 2014.
Development
On August 6, 2021, weeks before its official announcement on August 27, a PR stunt featured the Big Brother house facade surrounded by a blue construction barrier, accompanied by a large poster stating "A New Community Will Rise Soon." This stunt quickly went viral, generating widespread speculation among fans, celebrities, and former housemates about whether ABS-CBN planned to demolish the Big Brother house or if it was preparing for its tenth season.Auditions
It's Showtime announced the season's auditions on August 27, 2021, during its noontime program. Due to the restrictions implemented in response to the COVID-19 pandemic at that time, the auditions were conducted entirely online via Kumu. Each batch had different audition dates. The adult auditions began on September 1 and initially ended on September 30; the teen auditions, scheduled to begin on December 1, were moved to November 6 during the first eviction episode as an early Christmas treat for the show's teenage viewers and ended on December 31, 2021. During the Teen Edition auditions, the ten participants with the "best audition clips" won ₱10,000 each. The show received 33,319 audition videos for the Adult Edition when auditions began, and producers extended the deadline for audition videos from October 16 to October 31.During the run-up to the Celebrity Edition premiere, Kumu selected two celebrity housemates. The Online Bahay ni Kuya campaign consisted of online voting and challenges to its participants. Jordan Andrews and Benedix Ramos were announced as the winners on October 15, and became housemates.
A second Online Bahay ni Kuya campaign was held for the Adult Edition to determine the three final adult housemates, one each for the male, female, and the LGBTQIA+ Kumunity. Andrei King, Kathleen Agir-Zarandin, and Roque Coting topped their respective Kumunities, becoming the three final housemates for the Adult Edition. They entered the house on Day 99 with Glenda Victorio, the season's second houseguest.
The last Online Bahay ni Kuya campaign was held for the Teen Edition. Unlike the previous adult Kumunity auditions, only one of the top 100 teen streamers became a teen housemate.
COVID-19
Like the previous season, the show's housemates, hosts, crew and staff underwent RT-PCR testing. The housemates had also been quarantined before their entry into the house, and health and safety protocols were implemented. No live audience was present, and the crews worked in a locked-in production.On January 14, the show went on a five-day hiatus due to a surge in COVID-19 cases caused by the Omicron variant. During the break, never-before-seen recaps of the show in the adult batch aired in place of regular episodes.
Timeslot
The daily episodes of the season were aired at 5:45 PM, while the weekend episodes were broadcast at 7:00 PM. The show replaced Everybody, Sing! on weekends, and aired in the Primetime Bida timeslot on weeknights. After the season finale, six post-season special episodes were aired on three weekends from June 4 to 19, 2022, before the show was replaced by the second season of Idol Philippines.Overview
Logo
The logo for Pinoy Big Brother: Kumunity Season 10 was somewhat different. The eye had motifs inspired by, and colors from, the Philippine flag and differed from the eye in the previous two seasons. The text colors also changed, spanning shades of blue and red, and the season text was bright yellow and orange.House
The façade of the Big Brother house was repainted with the colors of the Philippine flag. Since the season began during the Filipino countdown to Christmas, the façade was decorated with lights and parol lanterns.The interior of the house was renovated, with the color scheme in the confession room varying by edition: yellow for Celebrity, red for Adult, blue for Teen, and all three colors for Biga-10. No major changes were made, and it still follows the original layout used in Otso. The house added neon lights based on an edition's theme: lines from "Sikat ang Pinoy" for Celebrities, "Pinoy Tayo" for Adults, "Kabataang Pinoy" for Teens, and a combination of the three for Biga-10.
Hosts
, Bianca Gonzalez, and Robi Domingo reprised their roles as the main hosts at the start of the season. On February 9, 2022, it was announced that Gonzaga was stepping down as the primary host; Gonzalez assumed her duties. Teen Edition 1 and Double Up Big Winners Kim Chiu and Melai Cantiveros, and former 737 houseguest Enchong Dee joined Gonzalez and Domingo three days later as the season's main hosts. Toni Gonzaga also reprised her role as the show's main host but later stepped down from the role. Gonzalez assumed Gonzaga's duties as the show's main host.Former Otso Batch 4 housemate Sky Quizon and former 737 regular housemate Richard Juan hosted PBB Kumulitan and the weekend version of the companion show, replacing their main hosts. Juan also provided daily updates in PBB Kumunity Season 10 Updates.
The season's former housemates, including Eian Rances, Benedix Ramos, Karen Bordador, Jordan Andrews, the Juane siblings Nathan and Raf, Zach Guerrero, Seham Daghlas, third-place Samantha Bernardo and runner-up Isabel Laohoo hosted the online companion shows, were substitute hosts of PBB Kumulitan, and replaced Domingo on G sa Gabi. All appeared immediately after their eviction.
Theme songs
The season's theme song was "Pinoy Tayo", a Rico Blanco cover of Orange and Lemons' "Pinoy Ako" which debuted on ASAP Natin 'To and on the Adult Edition opening night with former Celebrity housemates Alexa Ilacad and KD Estrada; it was also used on the Adult and Biga-10 editions. The song, with elements of Filipino folk music, was composed by ABS-CBN music director Jonathan Manalo, Clem Castro, and Rico Blanco.A cover of Toni Gonzaga and Sam Milby's "Sikat ang Pinoy", by the OPM band Agsunta and the Pinoy rapper Kritiko, was used with "Pinoy Tayo" in the Celebrity Edition. A cover of the Itchyworms' "Kabataang Pinoy" by the OPM band Nameless Kids was introduced in November 2021, was replaced with another cover by the P-pop groups BINI and SB19, and was the Teen Edition's main theme. The Nameless Kids song was also used to promote the Teen Edition.
Eviction songs were used in at least three of the season's editions. "Piece Of The Puzzle", written and performed by Trisha Denise Campañer, was used in the Celebrity Edition; "When I See You Again", written and performed by Alexa Ilacad and KD Estrada, was used in the Adult Edition; and "Dalampasigan", written and performed by Anji Salvacion, was used in the Teen Edition. "When I See You Again" and "Dalampasigan" were composed during Ilacad, Estrada, and Salvacion's stints in the Celebrity Edition.
Prizes
In the Celebrity Edition finale, it was announced that each Kumunity top-two housemate would receive.The prize for the winner was, and for the runner-up. Lastly, the third, fourth, and fifth "big placers" received,, and.
Format
Three batches, known as Kumunities, would enter the house and compete for a top-two spot. After the teen batch, the top twos in each Kumunity and four evicted wildcard housemates would return to the house to compete for the Ultimate Big 5 and the season championship.Twists
The following twists were implemented for all three batches:- Head of Household – Carried over from the previous season, those who earned the title were granted immunity in the upcoming nomination week.
- Online Bahay Ni Kuya – Kumu users could become housemates after completing online tasks prepared by the show.
- Powers – Housemates in all Kumunities were given powers for completing tasks from Big Brother.
- Nomination Immunity Pass – Immunity for winners of tasks or challenges on or before their Kumunity stay in the house, for a round of their choice.
- Kumunity Decides! – Kumu users, through an online poll on the show's daily livestream, could give virtual gifts to a housemate of their choice.
- The Ten Million Diamonds Challenge – The final five housemates in each Kumunity competed for a portion of the ten million diamonds to save themselves from eviction and reach the top two of their respective ''Kumunities''
Housemates
The season had the second-largest cast in the show's history, behind Otso's 58-housemate cast.