Outline of public relations


The following outline is provided as an overview of and topical guide to public relations:
Public relations - practice of managing the spread of information between an individual or an organization and the public.

Nature of public relations

Public relations can be described as all of the following:

Essence of public relations

  • To create and sustain "shared meaning" or "common understanding" - NB this may be and usually is different from "shared beliefs"
  • Propaganda: the general propagation of information for a specific purpose
  • Psychological warfare:
  • * Psyops
  • Public relations: techniques used to influence the publics' perception of an organization
  • Publicity: PR techniques used to promote a specific product or brand
  • * Spin (public relations)
  • * Spin: both the objective of a PR campaign and the act of obtaining that objective

Public relations methods and approaches

Theory of public relations

History of public relations

Historical uses of propaganda

By country

Miscellany

World War II

People

Public relations organizations

Public relations media

Works about public relations and propaganda

Books

Manufacturing Consent: The Political Economy of the Mass Media by Edward S. Herman and Noam ChomskyPropaganda by Edward BernaysPropaganda: The Formation of Men's Attitudes by Jacques EllulPublic Opinion by Walter Lippmann

Film