Otokonoko

is a Japanese term for men who have a culturally feminine gender expression. This includes, among others, males with feminine appearances, or those cross-dressing. "" is a play on the word 男の子, which is also pronounced ; in the slang term, the kanji for "child" is substituted with "daughter"/"girl".
The term originated in Japanese manga and Internet culture in the 1990s, but the concept reflects a broad range of earlier traditions and examples of male cross-dressing in Japan, such as in kabuki theater. Its popularity increased around 2009, with the rise of dedicated maid cafés, fashion stores, cosmetic products, and a range of popular media in the culture. It is often combined with the cosplay of female fictional characters by men.
By extension, is also a genre of media and fiction about feminine-looking or feminine-dressing men, and often contains erotic or romantic elements. It is mainly aimed at male audience but also appears in a lot of manga. characters have also begun to appear in mainstream Japanese popular entertainment such as manga, anime, and video games.