Orbit Baby
Orbit Baby is an American baby products company known for manufacturing travel systems and its patented SmartHub rotational interface.It was founded by Bryan White and Joseph Hei in 2004 and is headquartered in Ventura, California.
History
Orbit Baby was founded by Bryan White and Joseph Hei, who met as undergraduates at Stanford University and worked together at the Palo Alto-based design company Ideo. The company was initially based in Newark, California. The founders developed their first product designs with the help of industrial designer Chris Loew.Orbit Baby launched its first product line in September 2006. In the same year, the company’s products were featured in episodes of the television shows The Office and The L Word.
In 2007, Orbit Baby released eco-friendly versions of its bassinet/pram products.
Baby products company ErgoBaby acquired Orbit Baby in 2011.
Orbit Baby launched the G3 travel system in 2014.
In 2015, Orbit Baby introduced the Porter Collection, a luxury stroller collection with designs inspired by the Gilded Age.
ErgoBaby sold Orbit Baby to the South Korean company Safian Group in 2016.
In 2019, Orbit Baby eventually merged with an investment, branding, and distribution company to form Orbit Global.
Braden Jones serves as the company’s current CEO.