OR Group
OR Group was a Russian shoe company founded in Novosibirsk in 2003 by Anton Titov. The company manufactured shoes at its two factories and sold them under a number of brands including Westfalika, Peshekhod, Rossita, Emilia Estra and Lisette at stores across Russia. The company became bankrupt in 2025.
History
The company was founded in 2003 in Novosibirsk.In March 2007, a project was launched in several Novosibirsk stores of the company: customers could take an interest-free loan for 3–5 months to buy shoes, but the purchase had to be more than 3000 rubles, and as a result, sales in the shops grew by 15% in three months.
In 2010, the firm has signed a one-year advertising contract with singer Valeriya.
In 2015, Obuv Rossii bought the S-TEP, a Novosibirsk shoe company, which owned a shoe factory in Berdsk.
In November 2020, the company decided to change the name Obuv Rossii to OR Group; it also decided to go beyond the fashion segment and become a universal retailer developing a trading platform and online marketplace under the brand name Prodayom.
In July 2025, the company was declared bankrupt by the Moscow Arbitration Court.