Nutrabolt

Nutrabolt is an American active health and wellness company best known as the owner of the C4 Energy beverage range and the Cellucor and XTEND sports nutrition brands. The company is headquartered in the Austin, Texas area.

History

Nutrabolt traces its origins to 2002, when it launched the Cellucor line of sports nutrition products. In April 2017, the company acquired North Carolina–based Scivation, adding the XTEND branched-chain amino acid brand to its portfolio.
In December 2022, Keurig Dr Pepper and Nutrabolt announced a strategic partnership under which KDP would sell and distribute C4 Energy across most of its company-owned direct-store-delivery territories and make an equity investment in Nutrabolt. Coverage in the business press reported that KDP invested about US$863 million for approximately a 30% stake.
In January 2024, Nutrabolt led a minority financing round in Bloom Nutrition, taking an ownership stake of about 20% and becoming Bloom's largest investor.

Brands and products

Nutrabolt's portfolio includes C4 Energy ready-to-drink beverages, Cellucor pre-workout and sports nutrition products, and XTEND's BCAA products. Selected C4 products and Cellucor formulas appear in the NSF Certified for Sport directory under Woodbolt Distribution LLC dba Nutrabolt.

Operations

The company is based in the Austin, Texas area. In December 2022 it announced ground-breaking for a new headquarters facility located at 332 Grace Lane, in the Bee Cave area west of Austin, with approximately 75,000 sq ft of space. Nutrabolt's ESG reporting describes the company as a “global active health and wellness” business with operations focused on people, consumers, community and environmental initiatives.

Partnerships

Beyond distribution relationships for C4 Energy through Keurig Dr Pepper, Nutrabolt and its brands have engaged in marketing partnerships, including multi-year sports partnerships under the C4 brand.