C4 Energy
C4 Energy is a brand of non-alcoholic energy drinks owned by Nutrabolt. It debuted in 2018 as a ready-to-drink carbonated extension of the company’s C4 pre-workout line, and later expanded into multiple ranges including C4 Performance Energy, C4 Smart Energy, and C4 Ultimate Energy. In 2022, Keurig Dr Pepper announced a strategic partnership with Nutrabolt that included U.S. distribution for C4 Energy and an equity investment of approximately 30%.
History
Nutrabolt introduced a sparkling ready-to-drink version of its C4 pre-workout in April 2018, positioning the product at mass retail with zero sugar and a 16 oz format. Early distribution expansion included a 2019 agreement with New York distributor Big Geyser.In December 2022, Keurig Dr Pepper agreed to sell and distribute C4 Energy across most of its company-owned direct-store-delivery territories and invested US$863 million for an approximately 30% ownership stake in Nutrabolt.
Certification
Selected C4 Energy SKUs appear in the NSF Certified for Sport database under Woodbolt Distribution LLC, including multiple C4 Performance Energy flavors. In March 2025, Nutrabolt launched a “Made for Athletes. Certified for Sport.” campaign centered on the certification program.Marketing and partnerships
C4 Energy has collaborated with confectionery brands on licensed flavors, including Starburst and Skittles. In 2024, Nutrabolt announced a broad licensing partnership with The Hershey Company to extend confectionery flavors into energy drinks and adjacent categories.In April 2024, C4 Ultimate Energy became the first-ever Official Energy Drink Partner of WWE. The brand also signed multi-year team partnerships in February 2025 with the Boston Celtics, the New York Knicks, and the Miami Heat.