Nijiya Market
Nijiya Market is an American chain of Japanese supermarkets headquartered in Torrance, California, with store locations in California and Hawaii. The store's rainbow logo is intended to represent a bridge between Japan and the United States.
History and overview
Founded in 1986 by Japanese immigrant Saburomaru Tsujino, Nijiya Market opened its first store in San Diego, California's Kearny Mesa area. Since its inception, it has offered a large variety of Japanese food products. In addition, Nijiya sells organic vegetables grown on its own 100-acre organic farm in Rainbow, California, created an internship program, and established its own brand under which rice, dashi, miso and other Japanese food products are made.Currently, Nijiya Market operates 12 stores in California and Hawaii. Among its locations are sites in San Francisco's Japantown, San Jose's Japantown, and Los Angeles' Little Tokyo. A Nijiya store that had operated in Hartsdale, New York closed in 2018.