Nickelodeon (Brazil)
Nickelodeon was a Brazilian children's pay television channel. It was launched in 1996, as an autonomous feed of Nickelodeon Latin America in Portuguese with different programming and series.
Historically, Sistema Brasileiro de Televisão, TV Evangelizar, TV Litoral, Netflix, Paramount+, Pluto TV, HBO Max, Amazon Prime Video and YouTube have served as the main Brazilian outlets for Nickelodeon and Nick Jr. programming under licensing agreements with Viacom.
History
Nickelodeon Brazil was launched on 20 December 1996, as a child-oriented channel, being the main competitor of Cartoon Network, which was launched three years earlier. On 1 October 1997, it launched on NET-Multicanal with 80% of the programming in Portuguese and the remaining 20% in English. This was following one of the conclusions by the focus group, which opted for content in English rather than dubbed in Spanish. The channel was not affected by the 1997 dubbers' strike, as most of its content was already dubbed in advance.On 13 February 2006, Nick at Nite was launched in Brazil, and aired on weeknights from 10 pm to 6 am.
On 4 June 2007, the channel launched "Nickers", a live-action show with two hosts introducing shows and music. It followed the same concept and was similar to Disney Channel's Zapping Zone. The block was discontinued on all feeds in December 2008. Also in 2008, a Nick Jr. channel was launched, previously a programming block on Nickelodeon.
In 2009, a new segment called Nick Hits, which aired classic Nicktoons, replaced Nick at Nite on weekends. On 5 April 2010, Nickelodeon Brazil was rebranded to match with other Nickelodeon networks around the world at the time. Also, Nick Hits was removed and classic Nicktoons seen on the block became part of Nick at Nite.
In August 2010, Nickelodeon started to rerun the animated series Avatar: The Last Airbender to promote the film The Last Airbender, with this, a new on-air logo showed when the series was airing, an arrow blurring takes on or off in the Nickelodeon logo.
On 1 January 2015, the Nick at Nite block was discontinued.
On 17 October 2023, Nickelodeon Brazil delocalised and started to use some assets from EMEAA. Trailers became textless and end credits were replaced with short credits along with dubbing credits. However, it still retained some localization, such as advertisements, localised text on selected trailers, and opt-outs for local programming.
Closure
On 7 October 2025, Paramount announced that all of its networks, including Nickelodeon, would close in Brazil on 31 December 2025, due to high operational costs in the respective country, declining ratings for pay television in Brazil and the Brazilian pay TV crisis.Before the official closing date, Claro TV+ removed Nickelodeon, along with its sister channels on 29 December, replacing their programming with an informational slideshow.