Nick Rocks
Nick Rocks: Video to Go, usually shortened to Nick Rocks, is a music video television series that aired on American cable channel Nickelodeon from 1984 to 1989. It features pop and rock music videos over a 30-minute timeframe, presented in a countdown format. The show was typically hosted by a man identified on-air as "Joe from Chicago". Most episodes feature Joe traveling to various locations to hear viewers request specific music videos. Several guest hosts were featured over the program's run, such as The Monkees and They Might Be Giants.
Music videos played on the show were decided using request letters sent in by viewers. In 1987, five to six thousand requests were received weekly. Many musical guests on Nick Rocks were also seen on Nickelodeon sister channel MTV at the time; according to Nickelodeon president Geraldine Laybourne, MTV executives assisted in finding talent for the program.
History
Nickelodeon executives indicated that the show’s producers would be “meticulous” in the music selected for Nick Rocks amid concerns that the program would air racy videos. In one instance, a young viewer had requested George Michael’s hit song “I Want Your Sex”.Nick Rocks was initially broadcast three times a week until July 1984, when it became part of Nickelodeon's daily rotation. In 1987, The Monkees became involved in a dispute with their supporters at MTV, causing MTV to pull the group's videos; as a result, The Monkees' videos were transferred to Nick Rocks. The band's "Heart and Soul" music video was voted by Nick Rocks viewers to be their favorite 1987 music video. Despite heavy promotion on Nickelodeon, the founders of the Monkees' label Rhino Records felt that the transition from MTV to Nickelodeon was a reason behind the commercial failure of the Monkees' album Pool It!.
Nickelodeon launched several promotional events in support of Nick Rocks. In 1984, a musical presentation called "Nick Night" was staged at New York's Nassau Coliseum to advertise the series. In 1987, the network held the "Jet for a Day" sweepstakes, with the prize being a role on Nick Rocks and tickets to a The Jets concert. After production on Nick Rocks ended, Nickelodeon incorporated past episodes into a three-hour variety show known as Total Panic. The program aired on Sunday mornings in 1989 and was produced by Andy Bamberger, who also produced ''Nick Rocks.''